Guissoni, LeandroMoraes, TrĂ­cia Karla LacerdaCernev, Adrian Kemmer2024-07-272024-07-272021https://repositorio.insper.edu.br/handle/11224/6749Digital18 p.enThe Multichannel Challenge at Natura in Beauty and Personal Care (C): Digital Transformation and Toward a Fintech Business