CARLA SOFIA DIAS MOREIRA RAMOSDANNY PIMENTEL CLAROLindgreen, AdamBenedetto, C. Anthony Di2025-02-122025-02-1220240019-8501https://repositorio.insper.edu.br/handle/11224/7382The 1st Industrial Marketing Management South America Summit seeks to unite academics and practitioners from South America, as well as other regions, who share an interest in business-to-business marketing, with the goal of creating and/or strengthening collaborative research networks. This summit also intends to continue the tradition established by the European and American Industrial Marketing Management summits, which includes promoting discussions, sharing cutting-edge research, and enhancing the effectiveness and efficiency of industrial markets on a global scale. The event will display recent developments in both theory and practice within the realm of global industrial and business-to business marketing. Leveraging the success of past summits and the rich heritage of Industrial Marketing Management, this gathering assures dynamic conversations, visionary insights, and effective answers.Digital1 p.Inglêsjournal article10.1016/j.indmarman.2024.06.011