PRISCILA BORIN DE OLIVEIRA CLARO

PRISCILA BORIN DE OLIVEIRA CLARO

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Competitiveness and coordination of the brazilian market pulp chain
(2006) PRISCILA BORIN DE OLIVEIRA CLARO; Zylbersztajn, D.; DANNY PIMENTEL CLARO; Gonçalves, R. N. C.
The enhancing impact of friendship networks on sales managers’ total sales, new product sales, prospecting and the closing of new deals
(2011) DANNY PIMENTEL CLARO; PRISCILA BORIN DE OLIVEIRA CLARO; Laban Neto, Silvio Abrahao
Coordinating B2B cross-border supply chains: the case of the organic coffee industry
(2004) DANNY PIMENTEL CLARO; PRISCILA BORIN DE OLIVEIRA CLARO
Consumer Complaints and Company Market Value
(2014) DANNY PIMENTEL CLARO; Fragoso, Antonio Fabio Guena Reali; Laban Neto, Silvio Abrahao; PRISCILA BORIN DE OLIVEIRA CLARO
Consumer complaints affect company market value and common sense suggests that a negative impact is expected. However, do complaints always negatively impact company market value? We hypothesize in this study that complaints may have a non-linear effect on market value. Positive (e.g. avoiding high costs to solve complaints) and negative (e.g. speedy and intense diffusion) tradeoffs may occur given the level of complaints. To test our non-linear hypothesis, a panel data was collected from cell phone service providers from 2005 to 2013. The results supported our tradeoff rationale. Low levels of complaints allow for companies to increase market value, while high levels of complaints cause increasing harm to market value. The sample, model and period considered in this study, indicates a level of 0.49 complaints per thousand consumers as the threshold for a shift in tradeoffs. The effects on market value become increasingly negative when trying to make reductions to move below this level, due to negative tradeoffs.
Sustainability-oriented strategy and sustainable development goals
(2021) PRISCILA BORIN DE OLIVEIRA CLARO; Esteves, Nathalia Ramajo
How to manage a long-term buyer-supplier relationship successfully? The impact of network information on long-term buyer-supplier relationships in the Dutch potted plant and flower industry
(2004) DANNY PIMENTEL CLARO; PRISCILA BORIN DE OLIVEIRA CLARO; Omta, Onno S. W. F.
Teaching and learning sustainability and the sustainable development goals: the role of the action learning method
(2019) PRISCILA BORIN DE OLIVEIRA CLARO; Esteves, Nathalia Ramajo
The enhancing impact of friendship networks on sales managers’ performance
(2013) DANNY PIMENTEL CLARO; SILVIO ABRAHAO LABAN NETO; PRISCILA BORIN DE OLIVEIRA CLARO
Adopting Healthcare Information Exchange among Organizations, Regions, and Hospital Systems toward Quality, Sustainability, and Effectiveness
(2020) PRISCILA BORIN DE OLIVEIRA CLARO; Salomi, Maria Jose Amaral
Sustainability drivers in food retail
(2013) DANNY PIMENTEL CLARO; Laban Neto, Silvio Abrahao; PRISCILA BORIN DE OLIVEIRA CLARO
Sustainability has become a relevant issue for retailers. We develop an integrated model with three drivers of retailer's investments in sustainability. First, the more their processes, human resources and customer driven capabilities are developed, the more investments in sustainability tend to occur. Second, retailers leverage their relationships with suppliers to invest in sustainability. Third, competition and economic instability may also lead to long run investments in social and environmental. We tested three hypotheses by surveying 101 retailers operating supermarkets, hypermarkets and neighborhood stores that focus mainly on food with a limited offering of general merchandise and apparel. Our results show the importance of customer driven capabilities for investments in sustainability. Communication with the supplier also has an impact on investments, while the process and policies of the supplier relationship do not. Retailers invest in sustainability to coordinate this relationship. Our study sheds light on the drivers for sustainability and offers an understanding of how a retailer may invest further in sustainability.