CARLA SOFIA DIAS MOREIRA RAMOS

CARLA SOFIA DIAS MOREIRA RAMOS

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(Re)organising for interaction within innovation networks – an exploratory study in the public sector
(2013) CARLA SOFIA DIAS MOREIRA RAMOS; Espelid, Theodor Sommersten; Corsaro, Daniela; Henneberg, Stephan C.
Issues around innovation have seen considerable increase of academic and managerial interest over the last decades. In parallel, the role of business relationships and networks has also attracted growing attention. Consequently, the concept of innovation networks (INs) is positioned at the interface of these two streams. At the core of the concept of INs is the proposition that relationships, i.e. interactions with other business partners, are critical for key innovation activities. However, research on INs has focused mostly on network structure-related aspects, while not providing enough insights into the processes of organising for interactions. In particular, this study explores the role of actors’ perceptions and interpretations regarding business relationships on how actors organise for innovation activities. Furthermore, this paper sheds light on the reciprocal influence that exists between cognition and action in such contexts, something that has been discussed in the field of organisational and cognitive science but not within innovation networks setting as part of business marketing studies. Longitudinal exploratory case study research was conducted, which analyses two ser vice innovation processes in an innovation network in a district within a municipality of a North European country. Our study shows how INs evolve over time as actors shape (and reshape) the network through specific interactions within and between realms of the IN, whereby the diverse views held by different actors are confronted. In particular, we find that perceptions and interpretations of power distribution and strength of relationships emerge as relevant aspects to determine actors’ intentions toward organising both in the innovation development and the implementation phases. At the same time, the changes (such as initiation, development, and termination) in the relationships with other actors, actor groups, or realms of the IN affect the actors’ interpretations, thereby generat ing a recursive interpretative path through which the innovation network is shaped.
Sense-making in business markets – the interplay between cognition, action and outcomes
(2015) CARLA SOFIA DIAS MOREIRA RAMOS; Mattsson, Lars Gunnar; Corsaro, Daniela
Business markets are characterized by interdependences between business actors. How these actors make sense of such interdependencies is a matter of both theoretical and practical importance. Research on cognitive foun dations for competition in business markets, based on organization and strategic management, has evolved con siderably since the 1980s. Also, researchers on business markets that are based on marketing and adopt a network perspective, have become increasingly interested in cognition and sense-making over the last two de cades. The concepts network pictures and network understanding have been in focus for this research, which has resulted in a demand for improved clarity of the interplay between cognition, action and outcome, as well as for a stronger integration between parallel research developments from related disciplines and research ap proaches. A better understanding of how individual and collective views are developed is also required. This Spe cial Issue, originated in the network perspective of business markets, is aimed to address these issues.
The impact of network configurations on value constellations in business markets — the case of an innovation network
(2012) Corsaro, Daniela; CARLA SOFIA DIAS MOREIRA RAMOS; Henneberg, Stephan C.; Naudé, Peter
A growing body of scholars are advocating a better understanding of how value is created in business networks, rather than merely in business relationships or at the level of single actors. Among such networks, innovation networks, i.e. the configurations of strategic entrepreneurial nets aimed at improving the effectiveness of innovation performance, have come under scrutiny in the business marketing literature. However, research that explicitly connects value considerations with innovation network configurations is still in its infancy, with empirical evidence being notably scarce. This study is aimed at identifying if and how network configurations affect value constellation aspects in business networks, in terms of value recipients and value outcomes. We interviewed key informants representing 46 high-technology entrepreneurial firms co-located in an innovation network (Daresbury Science and Technology Park — UK). Our study identifies that different network configurations can co-exist in the same overall network; these, nevertheless, are not alternative independent structures, but rather they interact with each other through actors spanning their boundaries. Our study thus provides an understanding of network configurations relating to specific value consequences, but also provides evidence relating to the interactions between different configurations. By doing this, we establish a bridge between a business marketing and a strategy perspective on value in networks. Important managerial implications and implications for policy makers also emerge from our study.
Actor network pictures and networking activities in business networks: An experimental study
(2011) Corsaro, Daniela; CARLA SOFIA DIAS MOREIRA RAMOS; Henneberg, Stephan C.; Naudé, Peter