Sense-making in business markets – the interplay between cognition, action and outcomes
Autores
Orientador
Co-orientadores
Citações na Scopus
Tipo de documento
Artigo Científico
Data
2015
Resumo
Business markets are characterized by interdependences between business actors. How these actors make sense
of such interdependencies is a matter of both theoretical and practical importance. Research on cognitive foun dations for competition in business markets, based on organization and strategic management, has evolved con siderably since the 1980s. Also, researchers on business markets that are based on marketing and adopt a
network perspective, have become increasingly interested in cognition and sense-making over the last two de cades. The concepts network pictures and network understanding have been in focus for this research, which has
resulted in a demand for improved clarity of the interplay between cognition, action and outcome, as well as
for a stronger integration between parallel research developments from related disciplines and research ap proaches. A better understanding of how individual and collective views are developed is also required. This Spe cial Issue, originated in the network perspective of business markets, is aimed to address these issues.
Palavras-chave
Sense-making; Business markets; Business networks; Collective view; Market practice; Multi-disciplinary
Titulo de periódico
Industrial Marketing Management
Título de Livro
URL na Scopus
Idioma
Inglês
Notas
Membros da banca
Área do Conhecimento CNPQ
Ciências Sociais Aplicadas