Competitiveness and coordination of the brazilian market pulp chain

dc.contributor.authorPRISCILA BORIN DE OLIVEIRA CLARO
dc.contributor.authorZylbersztajn, D.
dc.contributor.authorDANNY PIMENTEL CLARO
dc.contributor.authorGonçalves, R. N. C.
dc.coverage.paisNão Informadopt_BR
dc.creatorZylbersztajn, D.
dc.creatorGonçalves, R. N. C.
dc.date.accessioned2022-12-17T18:24:57Z
dc.date.available2022-12-17T18:24:57Z
dc.date.issued2006
dc.description.notesTexto completopt_BR
dc.description.otherThe market pulp chain is an important sector in Brazil. Brazil is the largest world producer of eucalyptus market pulp, contributing with 4% of the world production. In value, the exports of market pulp in 2004 reached an amount of 2.9 billion dollars, representing 1.4% of the Brazilian GDP. Since the international development of the eucalyptus pulp, the chain is changing in terms of technological innovation and vertical integration downstream and upstream the chain. Therefore, based on this context, this is an exploratory research that aims to identify the important attributes of the transaction that define the governance structure (vertical integration) used by the market pulp chain in Brazil. The study of the coordination of the supply chain of the market pulp is based on Transaction Cost Economics Perspective. The objective is to describe the competitiveness of the market pulp chain in Brazil, and to analyze the “make or buy” decision of the main input for pulp production: timber. The results show that the causal relation proposed by Williamson (1996) regarding transaction attributes and governance structures can be verified in the Brazilian market pulp downstream the chain. However, Williamson places much emphasis on the importance of the asset specificity attributes as the main element that determines the governance structure adopted by the companies but in this specific chain, uncertainty and frequency are also equally or even more important due to the obscure scenario regarding the supply of timber in the market.pt_BR
dc.format.extent13 p.pt_BR
dc.format.mediumDigitalpt_BR
dc.identifier.urihttps://repositorio.insper.edu.br/handle/11224/5047
dc.language.isoInglêspt_BR
dc.rights.licenseO INSPER E ESTE REPOSITÓRIO NÃO DETÊM OS DIREITOS DE USO E REPRODUÇÃO DOS CONTEÚDOS AQUI REGISTRADOS. É RESPONSABILIDADE DOS USUÁRIOS INDIVIDUAIS VERIFICAR OS USOS PERMITIDOS NA FONTE ORIGINAL, RESPEITANDO-SE OS DIREITOS DE AUTOR OU EDITORpt_BR
dc.subject.keywordsChain coordinationpt_BR
dc.subject.keywordsMarket pulppt_BR
dc.subject.keywordsBrazilpt_BR
dc.titleCompetitiveness and coordination of the brazilian market pulp chainpt_BR
dc.typeconference paper
dspace.entity.typePublication
local.description.eventInternational Conference on Management in AgriFood Chains and Networkspt_BR
local.subject.cnpqCiências Sociais Aplicadaspt_BR
local.typeTrabalho de Eventopt_BR
relation.isAuthorOfPublicationa9dfdc30-4af3-4fa9-a901-9c4417a062ed
relation.isAuthorOfPublication4d0421e0-4cc8-4fb3-846a-581a48c752f5
relation.isAuthorOfPublication.latestForDiscovery4d0421e0-4cc8-4fb3-846a-581a48c752f5
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