Going to the Mall: Understanding the Environmental Assemble in Consumers’ Experience

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dc.contributor.authorDalmoro, Marlon
dc.contributor.authorGIULIANA ISABELLA
dc.contributor.authorAlmeida, Stefânia Ordovás de
dc.contributor.authorFleck, João Pedro dos Santos
dc.coverage.cidadeSão Paulopt_BR
dc.coverage.paisBrasilpt_BR
dc.creatorDalmoro, Marlon
dc.creatorAlmeida, Stefânia Ordovás de
dc.creatorFleck, João Pedro dos Santos
dc.date.accessioned2022-10-21T14:28:31Z
dc.date.available2022-10-21T14:28:31Z
dc.date.issued2016
dc.description.otherMall environment and consumer experience are two key concepts to understand the contemporary retail consumption. However, despite the importance and solidity of both topics, researchers rarely consider investigating empirically environmental elements and consumer experience as one. Evoking the idea of assemblage, which environmental elements are incorporated in the experience, we develop the concept of mall trip experience to describe the environmental assimilation that produces experience. In doing it, our objective is to explore environmental triggers and their consequences on experiential assemblage. We develop an empirical analysis of consumers experience in a department store, from two different Brazilian states. Data collection involves 30 in-depth interviews and filmed shopping experience using camera glasses. Results highlight the role of the shopping trip experience in connecting consumers and the environment throughout three main triggers: environmental convenience; miscellaneous materiality; atmospheric sense. These triggers assemble experiences in physical and sensory level and stimulating auto-reflexive consumer attention with the material and esthetical elements producing experience. Findings contribute with understanding environmental assemblage in consumers’ experience in a holist manner.pt_BR
dc.format.mediumDigitalpt_BR
dc.identifier.urihttps://repositorio.insper.edu.br/handle/11224/4367
dc.language.isoInglêspt_BR
dc.publisherFGV-EAESPpt_BR
dc.rights.licenseO INSPER E ESTE REPOSITÓRIO NÃO DETÊM OS DIREITOS DE USO E REPRODUÇÃO DOS CONTEÚDOS AQUI REGISTRADOS. É RESPONSABILIDADE DOS USUÁRIOS INDIVIDUAIS VERIFICAR OS USOS PERMITIDOS NA FONTE ORIGINAL, RESPEITANDO-SE OS DIREITOS DE AUTOR OU EDITORpt_BR
dc.subject.keywordsconsumers’ experiencept_BR
dc.subject.keywordsmall environmentpt_BR
dc.subject.keywordsexperiential assemblagept_BR
dc.subject.otherComportamento do consumidorpt_BR
dc.titleGoing to the Mall: Understanding the Environmental Assemble in Consumers’ Experiencept_BR
dc.typeconference paper
dspace.entity.typePublication
local.description.event9th Latin American Retail Conferencept_BR
local.identifier.sourceUrihttp://bibliotecadigital.fgv.br/ocs/index.php/clav/clav2016/rt/printerFriendly/5899/0
local.subject.cnpqCiências Sociais Aplicadaspt_BR
local.typeTrabalho de Eventopt_BR
relation.isAuthorOfPublication394598a8-fe04-4eb9-b54d-adbf1979d28b
relation.isAuthorOfPublication.latestForDiscovery394598a8-fe04-4eb9-b54d-adbf1979d28b
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