Loyalty program and delivery service quality, the impact on sales performance
| dc.contributor.author | ANDRÉ LUIS DE CASTRO MOURA DUARTE | |
| dc.coverage.cidade | Houston | pt_BR |
| dc.coverage.pais | Estados Unidos | pt_BR |
| dc.date.accessioned | 2022-08-03T13:28:13Z | |
| dc.date.available | 2022-08-03T13:28:13Z | |
| dc.date.issued | 2018 | |
| dc.description.notes | Session CRM Consumer Satisfaction and Loyalty - Evidência | pt_BR |
| dc.description.other | This study investigated the effect of B2B Loyalty Program and the quality of delivery service on sales performance of a commodity manufacturer. A panel analysis with 308.808 observations (13.367 clients and 24 months) indicated that delivery service quality has a stronger and positive impact than Loyalty Program on sales. | pt_BR |
| dc.format.medium | Digital | pt_BR |
| dc.identifier.uri | https://repositorio.insper.edu.br/handle/11224/3840 | |
| dc.language.iso | Inglês | pt_BR |
| dc.rights.license | O INSPER E ESTE REPOSITÓRIO NÃO DETÊM OS DIREITOS DE USO E REPRODUÇÃO DOS CONTEÚDOS AQUI REGISTRADOS. É RESPONSABILIDADE DOS USUÁRIOS INDIVIDUAIS VERIFICAR OS USOS PERMITIDOS NA FONTE ORIGINAL, RESPEITANDO-SE OS DIREITOS DE AUTOR OU EDITOR | pt_BR |
| dc.subject.keywords | Consumer Satisfaction | pt_BR |
| dc.subject.keywords | Marketing and Operations Management | pt_BR |
| dc.title | Loyalty program and delivery service quality, the impact on sales performance | pt_BR |
| dc.type | conference paper | |
| dspace.entity.type | Publication | |
| local.description.event | 29th Annual Conference POMS 2018 Houston | pt_BR |
| local.subject.cnpq | Ciências Sociais Aplicadas | pt_BR |
| local.type | Trabalho de Evento | pt_BR |
| relation.isAuthorOfPublication | 88e6dd49-58a7-4c33-adfc-7ba4c3ad2ebe | |
| relation.isAuthorOfPublication.latestForDiscovery | 88e6dd49-58a7-4c33-adfc-7ba4c3ad2ebe |
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