Coleção de Artigos Acadêmicos

Agora exibindo 1 - 2 de 2

Networking capability in business relationships - concept and scale development
(2012) Mitrega, Maciej; Forkmann, Sebastian; CARLA SOFIA DIAS MOREIRA RAMOS; Henneberg, Stephan C.
In previous research on inter-organizational marketing and supply chain management the processes through which a focal company deals with the dynamic nature of its business relationships is not fully addressed or understood. To address this gap in the literature, this study proposes the concept of networking capability (NC) as the complex organizational capability oriented towards managing business relationships along all their main development stages. The main proposition is that such a NC capability exists and can be measured, for various types of business partners (especially customers and suppliers), and that NC represents an important aspect that influences firm performance significantly. In order to define the NC concept and develop as test a measurement model, this study uses empirical research and integrates it with the existing literature on business networking-related capabilities. This study distinguishes itself from previous research on networking-related capabilities which not only utilize activities and routines at the company level to measure relational capabilities, but incorporate instead emotions and attitudes of managers towards their exchange partners. Our study, on the other hand, develops and tests a measurement model of NC that is consistent with a grounding in the resource-based view of the firm, specifically the dynamic capability view of the firm. It thereby contributes to the theory and practice of relationship management by proposing a conceptualization and measurement model of NC with regard to all main relationship stages and main types of business partners. Our study adopts a three-stage process of scale development, including qualitative and quantitative research. In summary, our empirical research suggests our NC measurement model as reliable and valid with regard to two main exchange partners: suppliers and business customers. Nomological validity of NC construct is also supported through regression model with company performance as the dependent variable.
Understanding the service infusion process as a business model reconfiguration
(2017) CARLA SOFIA DIAS MOREIRA RAMOS; Forkmann, Sebastian; Henneberg, Stephan C.; Naudé, Peter
This study conceptualizes service infusion as a business model reconfiguration by using a process perspective. Ser vice infusion is therefore understood as a process affecting the business model dimensions of transaction content, structure, and governance. The service-related reconfiguration of the business model is explained by underlying knowledge conversion mechanisms, which provide insights into the development of reconfiguration capacities as important enablers for business model change. Furthermore, this study introduces the concept of service defusion as an important counterpart to service infusion. Both concepts together are found to fully capture firms' strategic options with respect to their service offering components (transaction content), their engagement with, and dis engagement from, important business partners (transaction structure), and also their interactions with these im portant business partners (transaction governance). The conceptually derived understanding of the service infusion process and mechanisms are exemplified via a multi-actor longitudinal illustrative case study. A concep tual grounding for understanding service infusion processes for further theory and concept development is pro vided, and managers gain an understanding of how to effectively manage the processes underlying service related business model reconfigurations.

Coleção de Artigos Acadêmicos

Navegar

Filtros

Configurações

Ordenar por

Resultados por página

Resultados da Pesquisa