Coleção de Artigos Acadêmicos
URI permanente para esta coleçãohttps://repositorio.insper.edu.br/handle/11224/3227
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19 resultados
Resultados da Pesquisa
Artigo Científico Technological Adoption: The Case of PIX in Brazil(2024) Gabriel Bernardes Amboage; GUILHERME FOWLER DE AVILA MONTEIRO; ADRIANA BRUSCATO BORTOLUZZOPurpose This study investigates the primary determinants of consumers' intention to adopt PIX as a payment method in Brazil, as well as their actual usage behavior. Design/methodology/approach The study employs the Unified Theory of Acceptance and Use of Technology (UTAUT) to analyze both the intention to use and the actual period of use of PIX technology as a measure of practical usage. With this approach, researchers can determine whether people’s intention to use PIX translates into a higher rate of technology adoption and effective and sustained usage. The study collected data from 659 consumers across Brazil through a questionnaire and used structural equation analysis to analyze the data. Findings Research suggests that the intention to adopt PIX as a payment method is mainly determined by the perceived value, performance expectancy, and the habit of using mobile internet. Positive associations are also confirmed between adoption intention, the effective usage time of PIX, and the habit of using mobile internet in conjunction with PIX use. Originality/value The study’s uniqueness stems from its focus on the PIX usage, which is becoming the primary payment method in Brazil. It also measures the practical usage of the technology by examining the duration of user experience. This enables the assessment of whether the intention to use PIX effectively translates into a higher speed of technology adoption.Artigo Científico Disentangling the role of the institutional environment in the ownership competence framework: A comment on Foss et al. (2021)(2023) GUILHERME FOWLER DE AVILA MONTEIRO; BRUNO VARELLA MIRANDAResearch Summary: We extend the ownership com petence framework by discussing how the features of the institutional environment influence the exercise of ownership competence. Two amendments are pro posed. First, we add a new dimension to the frame work, institutional competence (“where to own”), which denotes that individuals and firms have heterogeneous abilities to assess how an institutional environment affects the potential uses of a resource. Second, we argue that institutional uncertainty moderates the three original dimensions of the framework, impairing the exercise of ownership competence of some entrepre neurs and firms more than of others. We use examples from the literature to illustrate our arguments. We also discuss the implications of our analysis. Managerial Summary: The ownership competence framework is built on the idea that business owners have different abilities to deploy resources and create value. Starting from this contribution, we shed light on the specific role that the institutional environment plays in the exercise of ownership competence. We argue that the ownership competence framework must explicitly consider where ownership takes place in order to explain the actions of entrepreneurs and firms. We also claim that institutional uncertainty can influence value creation in more subtle ways than indicated in the original formulation of the ownership competenceframework. All in all, this article paves the way forinstitutional aspects to be considered more explicitly inthe strategic analysis of ownership.Artigo Científico Voting with the wallet: a principal-agent framework for the analysis of sustainable supply chains(2024) BRUNO VARELLA MIRANDA; GUILHERME FOWLER DE AVILA MONTEIRO; Oliveira, Gustavo Magalhães de; VINICIUS PICANÇO RODRIGUESPurpose – This paper aims to investigate delegation decisions in supply chains, exploring the metaphor that consumers who make environmentally and socially responsible choices are equivalent to voters in an election. Design/methodology/approach – This theoretical paper relies on the principles of agency theory to shed light on fundamental challenges that shape our ability to transform supply chains. Findings – This paper unravels two puzzles linked to delegation decisions within sustainable supply chains. It shows that as firms adopt sustainable production systems, their ability to convey relevant information that convinces consumers to enter in a delegation relationship diminishes, ceteris paribus; and once a delegation relationship is established, complementarity within the dimensions of the contract is necessary to guarantee the delivery of sustainability attributes. Research limitations/implications – The findings of this paper offer insights that can inspire empirical research on sustainable supply chain management. Practical implications – Policymakers and entrepreneurs willing to incentivize the transformation of supply chains must think about the nature of the relationship between firms and consumers. This paper provides a metaphor that can help practitioners to reinterpret their role as providers or consumers of products and services with sustainability attributes. Social implications – This paper provides insights that may enhance the understanding of how individual consumption decisions may contribute to transforming supply chains. Originality/value – This paper expands the repertoire of theoretical tools that can be applied to study the emergence and resilience of sustainable supply chains.Artigo Científico The use of design in business strategy: what's beneath the surface?(2021) GUILHERME FOWLER DE AVILA MONTEIROArtigo Científico Indigenous land demarcation conflicts in Brazil: Has the Supreme Court’s decision brought (in)stability?(2019) GUILHERME FOWLER DE AVILA MONTEIRO; LUCIANA YEUNG LUK TAI; Caleman, Silvia Morales de Queiroz; Pongeluppe, Leandro SimõesArtigo Científico ESG: disentangling the governance pillar(2021) GUILHERME FOWLER DE AVILA MONTEIRO; BRUNO VARELLA MIRANDA; VINICIUS PICANÇO RODRIGUES; Saes, Maria Sylvia MacchioneArtigo Científico High-growth firms and scale-ups: a review and research agenda(2019) GUILHERME FOWLER DE AVILA MONTEIROArtigo Científico Resources and market definition: Rethinking the “hypothetical monopolist” from a resource‐based perspective(2017) GUILHERME FOWLER DE AVILA MONTEIRO; Foss, NicolaiArtigo Científico On the relationship between antitrust and strategy: taking steps and thinking ahead(2017) GUILHERME FOWLER DE AVILA MONTEIRONeste artigo, é examinado o papel que a análise estratégica tem desempenhado no antitruste e são discutidos novos caminhos. A fim de alcanc¸areste objetivo, o trabalho apresenta duas direc¸ões. Inicialmente, realiza-se a revisão do debate atual sobre a relac¸ão entre antitruste e estratégia.Defende-se que grande parte da discussão contemporânea sobre o assunto se baseia em abordagens econômicas tradicionais de estratégia, o queleva à desconsiderac¸ão do papel da heterogeneidade da firma na dinâmica competitiva. Na segunda parte do artigo, é esboc¸ada uma abordagemde antitruste fundamentada na visão baseada em recursos. Esta abordagem é particularmente útil para examinar as condic¸ões de rivalidade domercado, sendo um complemento – e não necessariamente um substituto – à análise econômica antitruste tradicional.Artigo Científico Sustainable food chains: the role of collective action and government incentives(2017) Caleman, Silvia Morales de Queiroz; GUILHERME FOWLER DE AVILA MONTEIRO; Hendrikse, GeorgeO papel das ações coletivas como elementos de suporte para a manutenção de sistemas agroindustriais sustentáveis é analisado nesta pesquisa. A principal contribuição está em relacionar a ideia de uma cadeia de suprimento e o problema das ações coletivas (coordenação horizontal) que podem ser requeridas para lidar com a externalidade envolvida na provisão de produtos sustentáveis. Adicionalmente, analisa-se como a presença ou a ausência de incentivos governamentais impactam as ações coletivas neste setor. Para tanto, desenvolve-se um argumento formal simples inspirado em estudos de caso relacionados com a produção agrícola sustentável no Brasil e na Holanda. Os resultados apontam que mecanismos de cooperação horizontal sustentam níveis positivos de sustentabilidade, mesmo na ausência de pagamentos diretos feitos pelo governo.