Artigos em Andamento [Working Paper]
URI permanente desta comunidadehttps://repositorio.insper.edu.br/handle/11224/3232
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Resultados da Pesquisa
Working Paper Collaborate at home to win abroad: How does access to local network resources influence export behavior?(2011) Boehe, Dirk MichaelBy drawing on the resource-based view and on elements from social network theory, we use a sample of southern Brazilian small and medium-sized furniture manufacturers to find evidence for the hypothesis that access to local network resources, facilitated by a firm’s membership in an industry association, strongly predicts the propensity to export. Likewise, we find that a firm’s local collaborative intensity is positively related to its export intensity and that both relations are moderated by the firm’s distance from the local network’s center. This study contributes to the literature on how local collaboration may facilitate overcoming export barriers.Working Paper How can Firms from Emerging Economies Enhance their CSR-Supported Export Strategies?(2010) Boehe, Dirk Michael; Cruz, Luciano Barin; Ogasavara, Mário HenriqueThe broadly divided literature on the link between corporate social responsibility (CSR) and performance has distracted researchers from intricate inter-relationships that may hide behind straightforward direct effects. Drawing on the strategy tripod, our study addresses this gap by investigating how internal resources, markets and institutions influence a CSR-supported export strategy, which we conceptualise as a differentiation strategy consisting of firm- and product-level CSR reputation and the performance-relevant international market orientation (IMO). Using a sample of 195 Brazilian export companies, we find that in conjunction with internal R&D resources, market-based and institutional pressures seem to directly affect product-level reputational CSR, whereas the latter two only indirectly influence firm-level reputational CSR resources and IMO. Our study contributes to the CSR, resource-based and international business literatures by conceptually refining strategic CSR, distinguishing between firm- and product-level CSR reputation, by investigating how firms develop the underlying resources of their CSR strategies and by covering diverse target-country institutional drivers.Working Paper Corporate Social Responsibility, Product Differentiation Strategy and Export Performance(2009) Boehe, Dirk MichaelThis paper argues that corporate social responsibility (CSR) may contribute to product differentiation in export markets and thus improve export performance. We test this argument by observing a period of decreasing export competitiveness in a leading emerging economy (Brazil). Using a large-scale survey design with 252 questionnaires completed by medium and large sized Brazilian exporters, we used structural equations modeling to test our hypotheses. The results suggest that CSR product differentiation predicts export performance better than product quality differentiation and almost as well as product innovation differentiation. Multi-group analysis further revealed that the positive and significant effect of CSR product differentiation on export performance is likely to be contingent on the number and type (developing vs. developed) of countries targeted. Our study contributes to literature on export performance and CSR by introducing an important explanatory variable of firm performance.