Artigos Acadêmicos e Noticiosos
URI permanente desta comunidadehttps://repositorio.insper.edu.br/handle/11224/3226
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Artigo Científico Triumph in the sky: how new entrants survive in the brazilian air market postderegulation(2025) Marcusso, Marcelo Nascimento; Gama, Marina Amado Bahia; Ferreira, Paul; Domingos, Fernando DeodatoObjective: This study aims to identify the critical factors influencing the survival of new entrants in Brazil's post-deregulation air transportation market, focusing on the strategies employed by Gol, Azul, and Itapemirim airlines. Methodology: Using an exploratory qualitative approach, the research employs case studies to analyze the strategic decisions of these three companies in the post-deregulation market. Data was gathered from secondary sources, including financial reports, press releases, and industry analyses. Originality / Relevance: While deregulation successfully reduced fares and increased demand, the low survival rate of new entrants in the Brazilian market highlights a critical gap in the literature on airline competition. This study contributes to the limited research on how new entrants navigate challenges in highly concentrated markets, particularly in developing countries. Main Results: Findings suggest that the survival of new entrants is primarily driven by their ability to scale operations and maintain high load factors. Key factors include low operating costs, access to financial capital, a young fleet, and skilled human capital. Additionally, brand perception, pricing strategies, and technological innovation were found to be essential for sustaining competitive advantages. Theoretical / Methodological Contributions: The study advances understanding of strategic survival mechanisms in deregulated markets, offering insights into how firms can overcome barriers to entry and scale. Managerial Contributions: The findings provide practical guidance for airlines and policymakers to foster a more competitive and sustainable market environment.Artigo Científico Promotion at re-entry: gender-contingent configurations in boomerang careers(2025) Ferreira, Paul; Domingos, Fernando Deodato; Ito, NobuiukiBoomerang moves – leaving and later rejoining a former employer – are increasingly common, yet we know little about which combinations of conditions are associated with promotion at re-entry, or whether those combinations differ by gender. Studying Brazilian professionals who returned to prior employers (N = 147), we use a configurational (fsQCA) approach to examine how two forms of prior organizational engagement – maintaining ties with former colleagues and staying informed about the organization’s development – combine with initial tenure and time away to relate to advancement upon return. We find one robust route in the pooled sample: an engagement bundle – maintained ties plus current organizational awareness – sufficient for promotion, with neither long prior tenure nor a long separation required. Gender-segmented analyses qualify this pattern. For men, the engagement bundle frequently suffices on its own. For women, higher-prevalence successful profiles pair the engagement bundle with longer prior tenure and – under stricter screens – a longer time away. A tenure-plus-awareness variant without maintained ties appears only at low prevalence and is concentrated among men. The study contributes an individual-level, configurational account of boomerang careers and shows that advancement at return is read through bundles rather than single indicators. We translate these profiles into implications by aligning individual signalling with organizational routines across the separation–return lifecycle.