Artigos Acadêmicos e Noticiosos
URI permanente desta comunidadehttps://repositorio.insper.edu.br/handle/11224/3226
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52 resultados
Resultados da Pesquisa
Artigo Científico Global Events Demand Global Data: COVID-19 Crisis Responses and the Future of Selling and Sales Management Around the Globe(2024) Rouziou, Maria; Bolander, Willy; Karen Peesker; Hautamäki, Pia; Rangarajan, Deva; Samaraweera, Manoshi; Bullemore, Jorge; Klein, Michel; Agnihotr, Raj; Jensen, Karina Burgdorff; Fournier, Christophe; DANNY PIMENTEL CLARO; Gonzalez, Gabriel R.; Guenzi, Paolo; Kadić-Maglajlić, Selma; Lai-Bennejean, Christine; Palomino-Tamayo, Walter; Ryals, Lynette; CARLA SOFIA DIAS MOREIRA RAMOS; Salas, Jim; Shi, Huanhuan; Squire, Philip; Westphal, JörgIn the context of the global crisis presented by the COVID-19 pandemic, the authors investigate the perspectives of sales managers regarding their organizations’ responses to the crisis and future expectations in a post-COVID-19 world. While there has been much discussion about these topics in the sales literature, very little research has examined them globally by collecting data from many nations and across many continents. Yet, how can global events be understood without analyzing global data? In response, the authors convened the first, to their knowledge, global data coalition by hosting video-recorded group interviews with 76 sales executives representing 27 nations. This inductive investigation, informed by institutional logics, reveals how organizations accepted new norms, retained old ones, or blended the old with the new in response to the crisis. The results simultaneously validate certain emerging concepts on a global scale (e.g., customer success management, bricolage) and give rise to several insights not currently detailed by extant scholarship (e.g., localization, cultural cringe). This work also catalyzes new, relevant avenues for international research and sheds light on issues facing sales practice globally.Artigo Científico Private ownership of water and wastewater systems: Assessing health impacts(2025) Chaves, Rodrigo França; ADRIANO BORGES FERREIRA DA COSTAThis study examines the impact of private ownership of water and wastewater systems on disease reduction linked to sanitation in Brazil from 1998 to 2021. It updates Saiani and de Azevedo (2018), which analyzed the period 1995–2008, by incorporating over a decade of additional data, key policy changes such as the 2020 Sanitation Law, and employing the Callaway–Sant’Anna Staggered DID methodology to address heterogeneity in treatment effects. Our findings reveal mixed results: while some municipalities achieved reductions in morbidity rates, others showed no change or increases, underscoring the context-dependent nature of privatization outcomes. A notable example is the case of Tocantins, where transitioning from a hybrid private-state model to full private ownership led to a significant decrease in disease morbidity, particularly among the most affected age groups. These advancements provide a robust, updated perspective on the privatization debate, offering valuable implications for policy and practice.Artigo Científico A systematic literature review of citizen science in urban studies and regional urban planning: policy, practical, and research implications(2025) Beck, Donizete; Mitkiewicz, JulianaCitizen Science (CS) has been useful in research development and policymaking, where laypeople contribute to collecting and/or analyzing data. With the technological advancement of smart cities and data analysis techniques, CS helps foster efficient/sustainable cities and data-driven decision-making. However, more effort is needed to make CS more accessible for urban scholars and practitioners. Thus, we provided a comprehensive overview of CS in Urban Studies and Regional Urban Planning (USRUP) by revealing the main thematic/method approaches, stakeholder roles, socioeconomic/environ mental/policy impacts, limitations, best practices, and cases. Thus, we performed a Systematic Literature Review on CS in USRUP using the PRISMA Guidelines of 94 studies collected from the Web of Science Core Collection, published by 2023. Our key findings underscore the practical uses of diverse methodologies and approaches employed in CS projects, emphasizing their potential to enhance urban research and policymaking. The core socioeconomic impacts of CS projects are fostering community empowerment, engagement, and educational opportunities. The main environmental impacts are enhancing monitoring capabilities, improving ecosystem service assessments, and supporting adaptive management practices. As for urban planning and policies, CS projects can foster data-driven planning, urban sustainability, urban resilience, healthier cities, and social equity. CS challenges include data quality and consistency, the digital divide, and the need for sustained funding. Best practices have included clear communication, standardized protocols, and strong community engagement. Further developments should involve citizens in more analytical roles (rather than merely instrumental ones, like data collection) in CS projects and explore CS in social urbanism for transforming vulnerable communities.Artigo Científico 1st Industrial Marketing Management (IMM) South America Summit (2nd - 4th October 2024)(2024) CARLA SOFIA DIAS MOREIRA RAMOS; DANNY PIMENTEL CLARO; Lindgreen, Adam; Benedetto, C. Anthony DiThe 1st Industrial Marketing Management South America Summit seeks to unite academics and practitioners from South America, as well as other regions, who share an interest in business-to-business marketing, with the goal of creating and/or strengthening collaborative research networks. This summit also intends to continue the tradition established by the European and American Industrial Marketing Management summits, which includes promoting discussions, sharing cutting-edge research, and enhancing the effectiveness and efficiency of industrial markets on a global scale. The event will display recent developments in both theory and practice within the realm of global industrial and business-to business marketing. Leveraging the success of past summits and the rich heritage of Industrial Marketing Management, this gathering assures dynamic conversations, visionary insights, and effective answers.Artigo Científico Stakeholder Theory(2024) Beck, DonizeteStakeholder networks are an organizational and social phenomenon. Organizations are not alone, and managing stakeholders matters in strategic management. This encyclopedia entry aims: (1) to synthesize the theoretical thought behind the foundational publications; and (2) to introduce the main constructs, definitions, and approaches of Stakeholder Theory. In doing so, it explores the definition of stakeholder theory including; the normative, descriptive, and instrumental pillars; the convergent and divergent stakeholder theory debate; the difference between stakeholder issues and social issues; stakeholder salience (power, urgency, legitimacy, and proximity); mutual trust as instrumental value of ethical behavior; stakeholder influence strategies (withholding, usage, direct, and indirect); stakeholder value creation; and stakeholder capitalism.Artigo Científico Stakeholder Theory(2024) Beck, DonizeteStakeholder networks are an organizational and social phenomenon. Organizations are not alone, and managing stakeholders matters in strategic management. This encyclopedia entry aims: (1) to synthesize the theoretical thought behind the foundational publications; and (2) to introduce the main constructs, definitions, and approaches of Stakeholder Theory. In doing so, it explores the definition of stakeholder theory including; the normative, descriptive, and instrumental pillars; the convergent and divergent stakeholder theory debate; the difference between stakeholder issues and social issues; stakeholder salience (power, urgency, legitimacy, and proximity); mutual trust as instrumental value of ethical behavior; stakeholder influence strategies (withholding, usage, direct, and indirect); stakeholder value creation; and stakeholder capitalism.Artigo Científico Quality Perception of São Paulo Transportation Services: A Sentiment Analysis of Citizens’ Satisfaction Regarding Bus Terminuses(2024) Beck, Donizete; Teixeira, Marco; Maróstica, Juliana; Ferasso, MarcosPurpose: To explore citizens’ satisfaction with all Bus Terminuses (BTs) in São Paulo City, Brazil. Method: This study performed a Sentiment Analysis of citizens' perception of 32 BTs of São Paulo, composed of 8,371 user comments on Google Maps. Originality/Relevance: This study highlights the role of Sentiment Analysis as an optimal tool for Stakeholder Analysis in the Urban Context. Findings: First, Sentiment Analysis is a valuable source for stakeholder oriented urban management. Second, sentiment Analysis provides detailed information about citizen satisfaction, providing valuable cues for urban managers to improve public service quality. Third, Smart Sustainable Cities can provide multiple and massive quantities of data that all kinds of urban stakeholders can use in decision-making processes, which helps perform Sentiment Analysis. Fourth, Sentiment Analysis is helpful for BT managers to improve BT services based on the users' feelings. Finally, further studies should explore sentiment classification in Sentiment Analysis of the critical aspects unfolded in this study as well as for exploring responsiveness of municipal public services. Methodological Contributions: This study demonstrated that Sentiment Analysis can be a method for scrutinizing stakeholders' opinions and perceptions about governmental services at the city level. Practitioner Contributions: Urban Planners, Transportation Policy Makers, and Urban Managers can use Sentiment Analysis to foster stakeholder-oriented management, which in turn fosters democracy and urban performance.Artigo Científico Situated rationalities in response to institutional complexity: the role of management accounting practices(2024) Oliveira, Fabiano Siqueira de; Mendonça Neto, Octávio Ribeiro de; Oyadomari, Jose Carlos Tiomatsu; Wanderley, Claudio de AraújoPurpose – This study aims to explore how management accounting practices act as drivers of organizational change in situations of institutional complexity. Design/methodology/approach – A case study was carried out in a small company with a strongly rooted social culture, which was acquired by a large conglomerate and underwent a process of strategic change as part of a new control logic. Based on this, the study analyzes the evolution of this change, with a particular focus on the efforts to construct the meaning of the performance through the inscription of objects from the cultural system to which it is attached and the “situated rationality” of the managers who are involved in its production. Findings – The authors show how managers link their own concepts of performance to accounting practices. At the same time, the authors show how accounting practices unfold through representational gaps that their production generates. Research limitations/implications – This study acknowledges that bias may arise from reliance on retrospective views of past processes and events, gathered primarily through interviews, documentation and observations. Practical implications – This study highlights that the way in which the performance concept is presented by accounting practices can have a constructive effect on the organization through the aspirations that its representations entail, thus having the potential to stimulate change in organizations. Originality/value – This study contributes to the organizational literature by clarifying that accounting practices drive change by providing spaces for debates and questions that affect the way organizations understand and report their performanceArtigo Científico Implementing total quality management in a virtual organisation: thoughts and lessons from an interventionist approach(2024) Carneiro, Welington Norberto; Mendonça Neto, Octavio Ribeiro de; Oyadomari, Jose Carlos Tiomatsu; Dultra-de-Lima, Ronaldo GomesPurpose – This article aims to understand the challenges and key takeaways of implementing total quality management (TQM) in a virtual organisation. Design/methodology/approach – An interventionist research (IVR) methodology combined with a qualitative critical event analysis was used to evaluate the challenges and concerns faced during the company’s adoption of TQM and understand the roles of the key players involved. Findings – Standard process tools such as desktop procedures (DTP), focused teams, and service-level agreements (SLAs) were fundamental to implementing TQM in the company. These processes require the right leaders, but external agents may also be influential, acting as accelerators of change in adopting and using management practices in small companies. Indeed, the researcher acted as a problem solver, bringing innovative solutions to the firm using a hands-on iterative approach. Practical implications – This research underscores the importance of critical success factors (CSF), such as employee engagement, training, and project management tools. These factors are not just important but crucial for the success of TQM in organisations seeking to adopt the industry’s best practices. Originality/value – This study, conducted as a virtual IVR for TQM implementation, provides novel insights for practitioners and academics. It elucidates the pivotal role of some quality management tools in the journey towards TQM and the role of both internal and external critical players in the process, particularly in small virtual organisations based on innovative business models.Artigo Científico Implantação de Value Based Management em uma indústria de produtos para saúde animal(2023) Poltronieri, Carlos Cristiano; Oyadomari, José Carlos Tiomatsu; Parisi, ClaudioIndústrias brasileiras de saúde animal tendem a competir com players globais, haja vista a importação de tecnologias produtivas fora do Brasil, trazendo produtos e processos produtivos que concorrem com as indústrias locais tendo uma competitividade favorecida. Também outros fatores fazem com que empresas do setor sejam altamente competitivos, por exemplo a entrada de empresas em saúde humana trazendo diversas sinergias para a indústria de animais. No caso específico foi observado ao longo de quatro anos como uma indústria de saúde animal de companhia implementou um processo de gestão baseada em valor (VBM), sendo observadas as motivações para a utilização, os mecanismos implementados e resultados alcançados. Essencialmente no início do processo e frente a realidade que enfrentam os seus negócios, os acionistas elaboraram uma avaliação da empresa com base na metodologia de fluxo de caixa descontado – para esse processo de avaliação foi desenhado um plano de negócios para um período de cinco anos, e sendo definido uma avaliação target. Dessa maneira, para a operacionalização do plano de negócios, além da forte conscientização de ações estratégicas e táticas baseadas na geração de valor e atingimento da avaliação target, diversos mecanismos de controle gerencial foram implementados, observado um pacote de ferramentas que encontra forte relação com o modelo proposto por Malmi e Brown (2008).