Artigos Acadêmicos e Noticiosos
URI permanente desta comunidadehttps://repositorio.insper.edu.br/handle/11224/3226
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Resultados da Pesquisa
Artigo Científico Triumph in the sky: how new entrants survive in the brazilian air market postderegulation(2025) Marcusso, Marcelo Nascimento; Gama, Marina Amado Bahia; Ferreira, Paul; Domingos, Fernando DeodatoObjective: This study aims to identify the critical factors influencing the survival of new entrants in Brazil's post-deregulation air transportation market, focusing on the strategies employed by Gol, Azul, and Itapemirim airlines. Methodology: Using an exploratory qualitative approach, the research employs case studies to analyze the strategic decisions of these three companies in the post-deregulation market. Data was gathered from secondary sources, including financial reports, press releases, and industry analyses. Originality / Relevance: While deregulation successfully reduced fares and increased demand, the low survival rate of new entrants in the Brazilian market highlights a critical gap in the literature on airline competition. This study contributes to the limited research on how new entrants navigate challenges in highly concentrated markets, particularly in developing countries. Main Results: Findings suggest that the survival of new entrants is primarily driven by their ability to scale operations and maintain high load factors. Key factors include low operating costs, access to financial capital, a young fleet, and skilled human capital. Additionally, brand perception, pricing strategies, and technological innovation were found to be essential for sustaining competitive advantages. Theoretical / Methodological Contributions: The study advances understanding of strategic survival mechanisms in deregulated markets, offering insights into how firms can overcome barriers to entry and scale. Managerial Contributions: The findings provide practical guidance for airlines and policymakers to foster a more competitive and sustainable market environment.Artigo Científico Desempenho de Empresas Diversificadas: Evidências da Indústria de Transporte Aéreo dos Estados Unidos(2018) Barros, Henrique Machado; ADRIANA BRUSCATO BORTOLUZZO; Arruda, Lucas Mello de CamposEste artigo analisa o efeito da estratégia de diversificação relacionada no desempenho das firmas.Com base em uma amostra de cerca de 70% das companhias aéreas dos Estados Unidos,o trabalho investiga a relação entre o grau de diversificação e a lucratividade das firmas. Foram utilizados modelos de regressão linear múltipla com dados longitudinais(i.e., 6 anos),cuja estimação dos parâmetros foi feita pelo método dos momentos generalizado (GMM).Apesquisa identificaque o padrão de relação entre a extensão da diversificação e o desempenho é curvilíneona forma de U-invertido.Portanto, a expansão do escopo dos negócios das firmas com a estratégia de diversificação relacionada aumenta os esforços de coordenaçãoque, a partir de certo momento, penalizam os benefícios dessa estratégia.