Campaign advertising and election outcomes: quasi-natural experiment evidence from gubernatorial elections in Brazil

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dc.contributor.authorSilveira, Bernardo S. da
dc.contributor.authorJOÃO MANOEL PINHO DE MELLO
dc.coverage.cidadeNão informadopt_BR
dc.coverage.paisNão Informadopt_BR
dc.creatorSilveira, Bernardo S. da
dc.date.accessioned2022-10-27T01:10:24Z
dc.date.available2022-10-27T01:10:24Z
dc.date.issued2011
dc.description.otherWhether campaign advertising influences election outcomes is an open question; a paradox given the amount spent on campaigning in general and TV advertising in particular. We argue that such “absence of documentation” is due to the focus of the empirical literature on the U.S., where the allocation of campaign spending and advertising is decentralized. We explore a quasi-natural experiment that enables us to mitigate the omitted variables and reverse causality problems caused by decentralized allocation. In Brazil, gubernatorial elections work in a two-round system. In the first round, candidates' TV time shares are determined by their coalitions' share of seats in the National Parliament. In the second round, TV time is split equally between the first-round winner and runner-up. Using differences between rounds as a source of variation, we find a large causal effect of TV advertising on election outcomes.pt_BR
dc.format.extentp. 590-612pt_BR
dc.format.mediumDigitalpt_BR
dc.identifier.doihttps://doi.org/10.1093/restud/rdq012pt_BR
dc.identifier.issue2pt_BR
dc.identifier.urihttps://repositorio.insper.edu.br/handle/11224/4515
dc.identifier.volume78pt_BR
dc.language.isoInglêspt_BR
dc.publisherOxford University Presspt_BR
dc.relation.ispartofThe Review of Economic Studiespt_BR
dc.rights.licenseO INSPER E ESTE REPOSITÓRIO NÃO DETÊM OS DIREITOS DE USO E REPRODUÇÃO DOS CONTEÚDOS AQUI REGISTRADOS. É RESPONSABILIDADE DOS USUÁRIOS INDIVIDUAIS VERIFICAR OS USOS PERMITIDOS NA FONTE ORIGINAL, RESPEITANDO-SE OS DIREITOS DE AUTOR OU EDITORpt_BR
dc.subject.keywordsTV Advertisingpt_BR
dc.subject.keywordsCampaign Spendingpt_BR
dc.subject.keywordsElection Outcomespt_BR
dc.subject.keywordsEndogeneitypt_BR
dc.subject.keywordsQuasi-Natural Experimentspt_BR
dc.titleCampaign advertising and election outcomes: quasi-natural experiment evidence from gubernatorial elections in Brazilpt_BR
dc.typejournal article
dspace.entity.typePublication
local.identifier.sourceUrihttps://www.jstor.org/stable/23015867
local.subject.cnpqCiências Sociais Aplicadaspt_BR
local.typeArtigo Científicopt_BR
relation.isAuthorOfPublication6e3d1f3d-a3fc-4951-8adc-af602f1343d2
relation.isAuthorOfPublication.latestForDiscovery6e3d1f3d-a3fc-4951-8adc-af602f1343d2
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