Impacts observed on private label cardholders of a local company when purchased by a multinational company
| dc.contributor.advisor | Lazzarini, Sérgio Giovanetti | |
| dc.contributor.author | Oliveira, Luiz Cláudio | |
| dc.coverage.spatial | São Paulo | pt_BR |
| dc.creator | Oliveira, Luiz Cláudio | |
| dc.date.accessioned | 2021-09-13T03:11:30Z | |
| dc.date.accessioned | 2019-07-06T16:26:27Z | |
| dc.date.available | 2021-09-13T03:11:30Z | |
| dc.date.available | 2017 | |
| dc.date.available | 2019-07-06T16:26:27Z | |
| dc.date.issued | 2017 | |
| dc.date.submitted | 2017 | |
| dc.description.other | Some countries still have private label credit card companies which worldwide leading companies see as an opportunity of acquirement to conquer new markets and to increase profits. This study analyzes the evolution of a private label cardholder base, which has had its instrument changed to a worldwide brand of acceptance. Therefore, the monthly consumption base of the card users for equivalent periods before and after the brand change was analyzed, using multilinear regression and panel data. The results show an unexpected behavior of fast increase of the use of the card and a change in the mix of the basket of products. | pt_BR |
| dc.format.extent | 26 p. | pt_BR |
| dc.identifier.uri | https://repositorio.insper.edu.br/handle/11224/2190 | |
| dc.language.iso | Inglês | pt_BR |
| dc.rights.uri | TODOS OS DOCUMENTOS DESSA COLEÇÃO PODEM SER ACESSADOS, MANTENDO-SE OS DIREITOS DOS AUTORES PELA CITAÇÃO DA ORIGEM. | pt_BR |
| dc.subject | Comportamento do consumidor; cartão de crédito; estratégia; private label | pt_BR |
| dc.title | Impacts observed on private label cardholders of a local company when purchased by a multinational company | pt_BR |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| local.type | Dissertação | pt_BR |