Understanding network picture complexity: an empirical analysis of contextual factors

Imagem de Miniatura
Henneberg, Stephan C.
Naudé, Peter
Tipo de documento
Artigo Científico
Título da Revista
ISSN da Revista
Título do Volume
Projetos de Pesquisa
Unidades Organizacionais
There has recently been increasing interest in the relationship between managers' perceptions of their surroundings and their interactions with other actors. This sense-making issue is linked to the development of the concept of network pictures. Our paper investigates a hitherto neglected aspect of network pictures: their complexity. In several bodies of literature, complexity has been found to affect firms' action and performance. We theoretically derive a model of network picture complexity, which is then used to analyze forty-seven network pictures collected in seventeen companies from two distinct networks. Complexity is assessed on a number of dimensions at the individual, and organizational levels. We show the relationship between complexity and an individual manager's characteristics (number of years in a company, as well as experience in internally or externally oriented functions). We also provide evidence for a relationship between cognitive complexity and the number of years a company has been established in business, and the complexity of companies' internal structures. In doing so, this article contributes to a better understanding of the contextual factors that drive sense-making in business networks.

Titulo de periódico
Industrial Marketing Management
Título de Livro
Membros da banca
Área do Conhecimento CNPQ
Ciências Sociais Aplicadas