Pollution, bad-mouthing, and local marketing: The underground of location-based social networks

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dc.contributor.authorCosta, Helen
dc.contributor.authorMerschmann, Luiz H.C.
dc.contributor.authorFABRÍCIO JAILSON BARTH
dc.contributor.authorBenevenuto, Fabrício
dc.creatorCosta, Helen
dc.creatorMerschmann, Luiz H.C.
dc.creatorBenevenuto, Fabrício
dc.date.accessioned2024-11-18T23:23:25Z
dc.date.available2024-11-18T23:23:25Z
dc.date.issued2014
dc.description.abstractLocation Based Social Networks (LBSNs) are new Web 2.0 systems that are attracting new users in exponential rates. LBSNs like Foursquare and Yelp allow users to share their geographic location with friends through smartphones equipped with GPS, search for interesting places as well as posting tips about existing locations. By allowing users to comment on locations, LBSNs increasingly have to deal with new forms of spammers, which aim at advertising unsolicited messages on tips about locations. Spammers may jeopardize the trust of users on the system, thus, compromising its success in promoting location-based social interactions. In spite of that, the available literature is very limited in providing a deep understanding of this problem. In this paper, we investigated the task of identifying different types of tip spam on a popular Brazilian LBSN system, namely Apontador. Based on a labeled collection of tips provided by Apontador as well as crawled information about users and locations, we identified three types of irregular tips, namely local marketing, pollution and, bad-mouthing. We leveraged our characterization study towards a classification approach able to differentiate these tips with high accuracy.en
dc.formatDigital
dc.format.extentp. 123 - 137
dc.identifier.doi10.1016/j.ins.2014.03.108
dc.identifier.issn0020-0255
dc.identifier.urihttps://repositorio.insper.edu.br/handle/11224/7224
dc.language.isoInglês
dc.relation.ispartofInformation Sciences
dc.subjectLocation-based social networken
dc.subjectSocial networken
dc.subjectTip spamen
dc.subjectTip analysisen
dc.titlePollution, bad-mouthing, and local marketing: The underground of location-based social networks
dc.typejournal article
dspace.entity.typePublication
local.identifier.sourceUrihttps://www.sciencedirect.com/science/article/pii/S0020025514004058?via%3Dihub
local.publisher.countryNão Informado
local.subject.cnpqCIENCIAS EXATAS E DA TERRA::CIENCIA DA COMPUTACAO
local.subject.cnpqENGENHARIAS::ENGENHARIA ELETRICA::TELECOMUNICACOES
local.subject.cnpqCIENCIAS SOCIAIS APLICADAS::COMUNICACAO
local.subject.cnpqCIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO
local.typeArtigo Científico
publicationvolume.volumeNumber279
relation.isAuthorOfPublication23da5ea9-5ae9-4cff-8368-5e035e5b89a5
relation.isAuthorOfPublication.latestForDiscovery23da5ea9-5ae9-4cff-8368-5e035e5b89a5
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