The use of design in business strategy: what's beneath the surface?

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dc.contributor.authorGUILHERME FOWLER DE AVILA MONTEIRO
dc.coverage.paisNão Informadopt_BR
dc.date.accessioned2022-12-15T18:24:24Z
dc.date.available2022-12-15T18:24:24Z
dc.date.issued2021
dc.description.notesEvidênciapt_BR
dc.description.otherFor a growing number of managers, a good strategy is supposedly one that is planned by heterogeneous groups in a design studio and one that manifests itself through a creative flash that can only be expressed in colorful Post-it notes. However, what does this mean exactly? Starting from this fundamental question, this article sketches the broad contours of a more theoretically grounded dialogue between the fields of design and strategy. The article highlights the examination of strategy problems as design problems, the role of paradoxes in strategy thinking, and the nature of design as a strategic meta-capability.pt_BR
dc.format.extentp. 78-88pt_BR
dc.format.mediumDigitalpt_BR
dc.identifier.doihttps://doi.org/10.1162/desi_a_00649pt_BR
dc.identifier.issue3pt_BR
dc.identifier.urihttps://repositorio.insper.edu.br/handle/11224/4970
dc.identifier.volume37pt_BR
dc.language.isoInglêspt_BR
dc.publisherMIT Presspt_BR
dc.relation.ispartofDesign issuespt_BR
dc.rights.licenseO INSPER E ESTE REPOSITÓRIO NÃO DETÊM OS DIREITOS DE USO E REPRODUÇÃO DOS CONTEÚDOS AQUI REGISTRADOS. É RESPONSABILIDADE DOS USUÁRIOS INDIVIDUAIS VERIFICAR OS USOS PERMITIDOS NA FONTE ORIGINAL, RESPEITANDO-SE OS DIREITOS DE AUTOR OU EDITORpt_BR
dc.subject.keywordsStrategypt_BR
dc.subject.keywordsDesignpt_BR
dc.subject.keywordsPerformancept_BR
dc.subject.keywordsCompetitive advantagept_BR
dc.titleThe use of design in business strategy: what's beneath the surface?pt_BR
dc.typejournal article
dspace.entity.typePublication
local.identifier.sourceUrihttps://doi.org/10.1162/desi_a_00649
local.subject.cnpqCiências Sociais Aplicadaspt_BR
local.typeArtigo Científicopt_BR
relation.isAuthorOfPublicationacc91f13-6399-4550-8409-8ada90bdff54
relation.isAuthorOfPublication.latestForDiscoveryacc91f13-6399-4550-8409-8ada90bdff54

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