Technological Adoption: The Case of PIX in Brazil

Página do item simplificado
dc.contributor.authorGabriel Bernardes Amboage
dc.contributor.authorGUILHERME FOWLER DE AVILA MONTEIRO
dc.contributor.authorADRIANA BRUSCATO BORTOLUZZO
dc.creatorGabriel Bernardes Amboage
dc.date.accessioned2024-11-06T16:43:08Z
dc.date.available2024-11-06T16:43:08Z
dc.date.issued2024
dc.description.abstractPurpose This study investigates the primary determinants of consumers' intention to adopt PIX as a payment method in Brazil, as well as their actual usage behavior. Design/methodology/approach The study employs the Unified Theory of Acceptance and Use of Technology (UTAUT) to analyze both the intention to use and the actual period of use of PIX technology as a measure of practical usage. With this approach, researchers can determine whether people’s intention to use PIX translates into a higher rate of technology adoption and effective and sustained usage. The study collected data from 659 consumers across Brazil through a questionnaire and used structural equation analysis to analyze the data. Findings Research suggests that the intention to adopt PIX as a payment method is mainly determined by the perceived value, performance expectancy, and the habit of using mobile internet. Positive associations are also confirmed between adoption intention, the effective usage time of PIX, and the habit of using mobile internet in conjunction with PIX use. Originality/value The study’s uniqueness stems from its focus on the PIX usage, which is becoming the primary payment method in Brazil. It also measures the practical usage of the technology by examining the duration of user experience. This enables the assessment of whether the intention to use PIX effectively translates into a higher speed of technology adoption.en
dc.formatDigital
dc.format.extent14 p.
dc.identifier.doi10.1108/INMR-10-2022-0133
dc.identifier.issn2515-8961
dc.identifier.urihttps://repositorio.insper.edu.br/handle/11224/7204
dc.language.isoInglês
dc.relation.isboundProdução vinculada ao Núcleo de Ciências de Dados e Decisão
dc.relation.ispartofInnovation & Management Review
dc.subjectPIXen
dc.subjectPayment systemen
dc.subjectIntentionen
dc.subjectTechnological adoptionen
dc.subjectUTAUT2en
dc.titleTechnological Adoption: The Case of PIX in Brazil
dc.typejournal article
dspace.entity.typePublication
local.identifier.sourceUrihttps://www.emerald.com/insight/content/doi/10.1108/inmr-10-2022-0133/full/html
local.publisher.countryNão Informado
local.subject.cnpqCIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO
local.subject.cnpqCIENCIAS SOCIAIS APLICADAS::ECONOMIA
local.subject.cnpqCIENCIAS EXATAS E DA TERRA::CIENCIA DA COMPUTACAO
local.typeArtigo Científico
publicationissue.issueNumber3
publicationvolume.volumeNumber21
relation.isAuthorOfPublicationacc91f13-6399-4550-8409-8ada90bdff54
relation.isAuthorOfPublicationccfd47d5-bd80-4464-98ce-629abb672e3d
relation.isAuthorOfPublication.latestForDiscoveryacc91f13-6399-4550-8409-8ada90bdff54
Arquivos
Pacote Original
Agora exibindo 1 - 2 de 2
Imagem de Miniatura
Nome:
Primeira_Pagina_Artigo_2024_Technological_adoption_the_case_of_PIX_in_Brazil_TC.pdf
Tamanho:
54.23 KB
Formato:
Adobe Portable Document Format
Baixar
N/D
Nome:
ACESSO_RESTRITO_Artigo_2024_Technological_adoption_the_case_of_PIX_in_Brazil_TC.pdf
Tamanho:
156.41 KB
Formato:
Adobe Portable Document Format
Baixar
Licença do Pacote
Agora exibindo 1 - 1 de 1
N/D
Nome:
license.txt
Tamanho:
236 B
Formato:
Item-specific license agreed upon to submission
Descrição:
Baixar
Coleções
Coleção de Artigos Acadêmicos