Strategic outsourcing? The Philips case in the LCD TV Market

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dc.contributor.authorANDRÉ LUIS DE CASTRO MOURA DUARTE
dc.contributor.authorDi Serio, Luiz Carlos
dc.contributor.authorBento, Robson Dantas
dc.contributor.authorMartins, Guilherme Silveira
dc.coverage.paisBrasilpt_BR
dc.creatorDi Serio, Luiz Carlos
dc.creatorBento, Robson Dantas
dc.creatorMartins, Guilherme Silveira
dc.date.accessioned2022-08-06T17:12:40Z
dc.date.available2022-08-06T17:12:40Z
dc.date.issued2011
dc.description.notesEstudo de caso - Texto Completopt_BR
dc.description.otherThis work seeks to assess the outsourcing process adopted by Philips for producing LCD televisions. The authors used the Resource-based Theory and the Transaction Cost Theory for analyzing the case. Based on industry data and interviews with ten of the company’s senior executives, this study sought to understand how the decision making process was carried out and how it affected the company’s activities in the field of LCD televisions. Philips has lost its competitiveness in the Brazilian market – it went from being the leader in 2006 to fourth place in 2009, both as far as regards its sales volume and value. The executives pointed out that the LCD panel is an important resource and that its supply by third parties represented a high transaction cost. The results illustrate the complementarity that exists between the RBT and TCT theories in a competitive environment that has few players.pt_BR
dc.format.extentp. 219-229pt_BR
dc.format.mediumDigitalpt_BR
dc.identifier.doihttp://dx.doi.org/10.4067/S0718-27242011000200015pt_BR
dc.identifier.issn7182724pt_BR
dc.identifier.issue2pt_BR
dc.identifier.urihttps://repositorio.insper.edu.br/handle/11224/3897
dc.identifier.volume6pt_BR
dc.language.isoInglêspt_BR
dc.publisherUniversidad Alberto Hurtado. Facultad de Economía y Negociospt_BR
dc.relation.ispartofJournal of Technology Management & Innovationpt_BR
dc.rights.licenseO INSPER E ESTE REPOSITÓRIO NÃO DETÊM OS DIREITOS DE USO E REPRODUÇÃO DOS CONTEÚDOS AQUI REGISTRADOS. É RESPONSABILIDADE DOS USUÁRIOS INDIVIDUAIS VERIFICAR OS USOS PERMITIDOS NA FONTE ORIGINAL, RESPEITANDO-SE OS DIREITOS DE AUTOR OU EDITORpt_BR
dc.subject.keywordsOutsourcingpt_BR
dc.subject.keywordsresource-based theorypt_BR
dc.subject.keywordstransaction cost theorypt_BR
dc.subject.keywordscase studypt_BR
dc.titleStrategic outsourcing? The Philips case in the LCD TV Marketpt_BR
dc.typejournal article
dspace.entity.typePublication
local.subject.cnpqCiências Sociais Aplicadaspt_BR
local.typeArtigo Científicopt_BR
relation.isAuthorOfPublication88e6dd49-58a7-4c33-adfc-7ba4c3ad2ebe
relation.isAuthorOfPublication.latestForDiscovery88e6dd49-58a7-4c33-adfc-7ba4c3ad2ebe
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