Drivers leading firm adoption of internet banking services

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dc.contributor.authorDANNY PIMENTEL CLARO
dc.contributor.authorRosa, Ramon Barbosa
dc.coverage.cidades.l.pt_BR
dc.coverage.paisEstados Unidospt_BR
dc.creatorRosa, Ramon Barbosa
dc.date.accessioned2022-12-22T23:43:42Z
dc.date.available2022-12-22T23:43:42Z
dc.date.issued2016
dc.description.notesTexto completopt_BR
dc.description.otherPurpose – The purpose of this paper is to identify factors influencing firm adoption of internet banking services (IBS). While previous literature has primarily focussed on the individual consumers’ adoption, the authors aim to shed light on the adoption of online banking by firms. The authors investigate the propensity and speed of IBS adoption and offer recommendations to providers of IBS and firm users. Design/methodology/approach – To attain the above purpose a conceptual model was based on research about IBS adoption in the firm context that derives primarily from technology acceptance model and diffusion of innovation. The authors use data from 5,002 firms located in 239 counties, encompassing 52.1 percent of firms users of IBS of a financial service provider and 47.9 percent of non-user firms. All sampled firms received an offer to adopt IBS from the financial service provider. Such unique data set was analyzed using logistic regression to assess propensity and a survival analysis model to assess IBS adoption speed. Findings – Results revealed that firms, with high propensity to adopt IBS, operate with a diverse management board, are large and young, and compete with a large number of firm users. The survival model showed that the diverse composition of management board also speeds up IBS adoption. Practical implications – Several implications are drawn from the findings. For instance, managers in firms adopting IBS should invest in recruiting and retaining a diverse set of board members (e.g. internal and external with full decision power), which allows for thorough assessment of pros and cons of any relevant decision to be made. The authors also highlight implications for managers in financial service providers (e.g. bank) that offer IBS to automate the relationship with customer firms. Managers should consider the study as a template for the selection criteria of firms that are likely to accept the IBS offer. Originality/value – This is one of few empirical studies to investigate the adoption of IBS in a firm context. Previous studies focussed on the individual consumer adoption of IBS. The authors show that adopting diverse set of board management, growing in size, young firms and facing the competitive environment positively influence firm’s propensity to adopt IBS. The authors also analyze the time spent by firms from the IBS offering to the adoption, which shows that management decision context play a key role in adoption speed. The research contributions add to the scarce ongoing discussion about firm’s adoption of IBS.pt_BR
dc.format.mediumDigitalpt_BR
dc.identifier.issn1758-8049pt_BR
dc.identifier.issn0263-4503pt_BR
dc.identifier.issue3pt_BR
dc.identifier.urihttps://repositorio.insper.edu.br/handle/11224/5139
dc.identifier.volume34pt_BR
dc.language.isoInglêspt_BR
dc.publisherEmerald Group Publishing Ltdpt_BR
dc.relation.ispartofMarketing Intelligence & Planningpt_BR
dc.rights.licenseO INSPER E ESTE REPOSITÓRIO NÃO DETÊM OS DIREITOS DE USO E REPRODUÇÃO DOS CONTEÚDOS AQUI REGISTRADOS. É RESPONSABILIDADE DOS USUÁRIOS INDIVIDUAIS VERIFICAR OS USOS PERMITIDOS NA FONTE ORIGINAL, RESPEITANDO-SE OS DIREITOS DE AUTOR OU EDITORpt_BR
dc.subject.keywordsB2B relationshippt_BR
dc.subject.keywordsfirm technology adoptionpt_BR
dc.subject.keywordsinternet banking servicept_BR
dc.subject.keywordsrelationship automationpt_BR
dc.titleDrivers leading firm adoption of internet banking servicespt_BR
dc.typejournal article
dspace.entity.typePublication
local.identifier.sourceUrihttps://www.emerald.com/insight/content/doi/10.1108/MIP-11-2015-0226/full/html
local.subject.cnpqCiências Sociais Aplicadaspt_BR
local.typeArtigo Científicopt_BR
relation.isAuthorOfPublication4d0421e0-4cc8-4fb3-846a-581a48c752f5
relation.isAuthorOfPublication.latestForDiscovery4d0421e0-4cc8-4fb3-846a-581a48c752f5

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