Artigos Acadêmicos e Noticiosos
URI permanente desta comunidadehttps://repositorio.insper.edu.br/handle/11224/3226
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18 resultados
Resultados da Pesquisa
- É preciso acelerar o pagamento instantâneo(2020) Gonzalez, Lauro; Cernev, Adrian Kemmer
- Como Fazer o Dinheiro Chegar a Quem mais Precisa?(2020) Gonzales, L. E.; Cernev, Adrian Kemmer
- Blockchain, Web3 e Inclusão Social(2022) Nakahodo, Sidney; Gonzalez, Lauro; Cernev, Adrian Kemmer
- Criptomoedas, gigantes da tecnologia e inclusão(2019) Gonzalez, Lauro E.; Cernev, Adrian Kemmer; Diniz, Eduardo Henrique
- Blockchain e mudanças nos pagamentos do setor público como política de Estado(2022) Diniz, Eduardo H.; Cernev, Adrian Kemmer; Gonzalez, Lauro
- Moedas complementares digitais e políticas públicas durante a crise da Covid-19(2020) Gonzalez, Lauro; Cernev, Adrian Kemmer; Araujo, Marcelo Henrique de; Diniz, Eduardo H.Programas de renda básica têm sido utilizados em todo o mundo como uma ferramenta para mitigar os efeitos adversos da crise da COVID-19. No Brasil, a implementação de iniciativas federais de renda básica emergencial (RBE) enfrenta um duplo desafio: a logística de distribuição de dinheiro e os critérios de elegibilidade dos cidadãos. No entanto, iniciativas de moedas complementares existem há muitos anos no Brasil, estando associadas especialmente aos bancos comunitários, os quais operam no nível local e possuem conhecimento mais aprofundado sobre as necessidades dos moradores. Este artigo analisa o uso de moedas digitais complementares no enfrentamento de desafios de distribuição de renda. Apresentamos o caso da moeda complementar digital Mumbuca E-Dinheiro, adotada pelo município de Maricá (RJ). Discutimos como esta iniciativa permitiu a distribuição de renda de forma rápida e segura com o objetivo de mitigar os efeitos da pandemia da COVID-19 no Brasil. Sugerimos que, no momento atual, a RBE poderia ser paga através do E-dinheiro, começando pelos municípios nos quais ele já atua e depois se expandindo para os demais. A interoperabilidade com outros atores do ecossistema de pagamentos e articulações com governos locais são medidas adicionais para dar escala ao uso das moedas complementares digitais no combate à crise do coronavírus.
- Faculty experience and digital platforms in education(2022) Santos, Vanessa Martins dos; Cernev, Adrian Kemmer; Saraiva, Guilherme Marzol Montandon; Bida, Adriano GonçalvesPurpose Digital platforms have enabled the emergence of new business models by transforming the competitive scenario, labour, traditional management activities and strategies of the organisations regarding a number of productive sectors. The objective of this study is to analyse these changes in the educational sector from the view of professors who produce content in digital platforms, such as the massive open online courses (MOOCs). Design/methodology/approach In-depth interviews were conducted with 10 Brazilian professors using MOOC. The methodology proposed by Bardin (2011) and the board’s guidelines (2013) were used for content analysis. Findings Positive aspects such as autonomy, higher financial gains, geographic coverage, quality of life and cheaper and quicker courses were identified in the present study, whereas negative aspects were disclosure and sales performed by faculty members, problems with technical support, demand for new skills (e.g. digital marketing), new teaching methods and opportunities perceived by the professors. Research limitations/implications The results found cannot be generalised to different publics and contexts. Originality/value The results contribute to a better understanding of the new business models on digital platforms as they show evidence of how these techniques are contributing to digital transformation of traditional sectors. This model can be used to connect professors who produce content to those who want to learn as well as to enable remote operations in educational institutions. Additionally, managers, CEOs and entrepreneurs of the sector can use MOOC as a reference when formulating their strategies.
- Relacional: Easing the Crisis Effects in the Education Sector(2022) Cernev, Adrian Kemmer; Menegon, Letícia Fantinato; Maia, Marta de CamposThis teaching case addresses the need for change in Relacional’s business strategy, driven by the negative effects of the COVID-19 pandemic in the Brazilian educational sector in the first half of 2020. The startup is a software warehouse whose systems seek to solve specific problems of educational institutions, from basic to higher level, such as relationship, attraction, and retention of students. In the midst of a scenario of probable crisis in the sector, the partners seek business alternatives to assist educational institutions while wanting to ensure the growth and continuity of the company itself. Applicable in Entrepreneurship, Marketing, and IT courses in undergraduate and graduate Business Management programs, this case addresses concepts of Information Economy, models of offer and pricing of software.
- Nuveo: Ética Digital e Inteligência Artificial para Desafios do Mundo Real(2023) Biondi, Gabrielle Marques Castelo Branco; Cernev, Adrian KemmerEste caso de ensino apresenta o dilema enfrentado pela Nuveo em sua busca por crescer sustentavelmente e consolidar-se no mercado de inteligência artificial do país. Ao identificar a possibilidade de ofertar o uso da sua tecnologia de reconhecimento de imagens para a segurança pública, o fundador da startup depara-se com questões éticas envolvidas com essa oportunidade. Ao contar a história da Nuveo, este caso permite a identificação de princípios e recomendações para o desenvolvimento e uso ético de sistemas de IA, propiciando ainda discussões acerca dos desafios éticos relacionados à transformação digital e seus impactos para os indivíduos, empresas e sociedade. Este caso de ensino foi elaborado para ser aplicado em cursos de graduação e pós-graduação em administração de empresas, administração pública e tecnologia da informação, em disciplinas que abordem ética digital, ESG (environmental, social, and governance) e inteligência artificial.
- OriginalMy: Blockchain technology and business defying a 20th-century regulation(2020) Moraes, Trícia Karla Lacerda; Cernev, Adrian KemmerBlockchain is the century’s most notable technological innovation that is reshaping all industries. Notwithstanding, the technology needs to achieve maturity and address critical problems to generate real business value. Consequently, blockchain-based new ventures have been dealing with high-technology-associated pressures to enter this modern market. Most of them are still in the platform proliferation stage, struggling to face serious regulation challenges. Alternatively, there are successful cases in which wise strategic choices allowed companies to overcome the challenges and leverage their business successfully – OriginalMy is one of them. It is a Brazilian born blockchain-based venture aiming to decentralise notary and authenticity contributing to reduce excessive bureaucracy and eventually restrain corruption that is relatively common not only in their country but all over the world. This Teaching Case covers how the venture strove against unpredictable and unfavourable situations to fund and develop its blockchain business. It is supplemented by in-depth Teaching Notes where we craft a synthesised theoretical background to support the complex decision-making process through which the Chief Executive Officer defined the company’s fate amid such challenges and uncertainties concerning blockchain technology. The case examines the entrepreneurs behind OriginalMy, its growth, the difficulties it has faced, the upright issues surrounding it and its future outlooks. It draws on theory from high-technology market entry and the inherent pressures of this kind of entrepreneurship, sustained by the strategies and alliances that entrepreneurs can enact to address them.