Faculty experience and digital platforms in education

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Autores

Santos, Vanessa Martins dos
Cernev, Adrian Kemmer
Saraiva, Guilherme Marzol Montandon
Bida, Adriano Gonçalves

Orientador

Co-orientadores

Citações na Scopus

Tipo de documento

Data

2022

Unidades Organizacionais

Resumo

Purpose Digital platforms have enabled the emergence of new business models by transforming the competitive scenario, labour, traditional management activities and strategies of the organisations regarding a number of productive sectors. The objective of this study is to analyse these changes in the educational sector from the view of professors who produce content in digital platforms, such as the massive open online courses (MOOCs). Design/methodology/approach In-depth interviews were conducted with 10 Brazilian professors using MOOC. The methodology proposed by Bardin (2011) and the board’s guidelines (2013) were used for content analysis. Findings Positive aspects such as autonomy, higher financial gains, geographic coverage, quality of life and cheaper and quicker courses were identified in the present study, whereas negative aspects were disclosure and sales performed by faculty members, problems with technical support, demand for new skills (e.g. digital marketing), new teaching methods and opportunities perceived by the professors. Research limitations/implications The results found cannot be generalised to different publics and contexts. Originality/value The results contribute to a better understanding of the new business models on digital platforms as they show evidence of how these techniques are contributing to digital transformation of traditional sectors. This model can be used to connect professors who produce content to those who want to learn as well as to enable remote operations in educational institutions. Additionally, managers, CEOs and entrepreneurs of the sector can use MOOC as a reference when formulating their strategies.

Palavras-chave

Future of labour; Digital plataform; Education; Faculty; MOOC

Titulo de periódico

Revista de Gestão

Título de Livro

URL na Scopus

Idioma

en

Notas

Membros da banca

Área do Conhecimento CNPQ

CIENCIAS SOCIAIS APLICADAS

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