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  4. Sense-making in business markets – the interplay between cognition, action and outcomes
Please use this identifier to cite or link to this item: https://repositorio.insper.edu.br/handle/11224/3864
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dc.rights.licenseO INSPER E ESTE REPOSITÓRIO NÃO DETÊM OS DIREITOS DE USO E REPRODUÇÃO DOS CONTEÚDOS AQUI REGISTRADOS. É RESPONSABILIDADE DOS USUÁRIOS INDIVIDUAIS VERIFICAR OS USOS PERMITIDOS NA FONTE ORIGINAL, RESPEITANDO-SE OS DIREITOS DE AUTOR OU EDITORpt_BR
dc.date.accessioned2022-08-04T21:28:43Z-
dc.date.available2022-08-04T21:28:43Z-
dc.date.issued2015-
dc.identifier.issn198501pt_BR
dc.identifier.urihttps://repositorio.insper.edu.br/handle/11224/3864-
dc.description.abstractBusiness markets are characterized by interdependences between business actors. How these actors make sense of such interdependencies is a matter of both theoretical and practical importance. Research on cognitive foun dations for competition in business markets, based on organization and strategic management, has evolved con siderably since the 1980s. Also, researchers on business markets that are based on marketing and adopt a network perspective, have become increasingly interested in cognition and sense-making over the last two de cades. The concepts network pictures and network understanding have been in focus for this research, which has resulted in a demand for improved clarity of the interplay between cognition, action and outcome, as well as for a stronger integration between parallel research developments from related disciplines and research ap proaches. A better understanding of how individual and collective views are developed is also required. This Spe cial Issue, originated in the network perspective of business markets, is aimed to address these issues.pt_BR
dc.format.extentp. 4-11pt_BR
dc.format.mediumDigitalpt_BR
dc.language.isoInglêspt_BR
dc.publisherElsevierpt_BR
dc.relation.ispartofIndustrial Marketing Managementpt_BR
dc.subjectSense-makingpt_BR
dc.subjectBusiness marketspt_BR
dc.subjectBusiness networkspt_BR
dc.subjectCollective viewpt_BR
dc.subjectMarket practicept_BR
dc.subjectMulti-disciplinarypt_BR
dc.titleSense-making in business markets – the interplay between cognition, action and outcomespt_BR
dc.typeArtigo Científicopt_BR
dc.subject.cnpqCiências Sociais Aplicadaspt_BR
dc.identifier.volume48pt_BR
dc.contributor.autorRamos, Carla Sofia Dias Moreira-
dc.contributor.autorMattsson, Lars Gunnar-
dc.contributor.autorCorsaro, Daniela-
dc.coverage.paisNão Informadopt_BR
dc.coverage.cidadeNão informadopt_BR
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