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  4. Understanding the service infusion process as a business model reconfiguration
Please use this identifier to cite or link to this item: https://repositorio.insper.edu.br/handle/11224/3874
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dc.rights.licenseO INSPER E ESTE REPOSITÓRIO NÃO DETÊM OS DIREITOS DE USO E REPRODUÇÃO DOS CONTEÚDOS AQUI REGISTRADOS. É RESPONSABILIDADE DOS USUÁRIOS INDIVIDUAIS VERIFICAR OS USOS PERMITIDOS NA FONTE ORIGINAL, RESPEITANDO-SE OS DIREITOS DE AUTOR OU EDITORpt_BR
dc.date.accessioned2022-08-05T16:32:00Z-
dc.date.available2022-08-05T16:32:00Z-
dc.date.issued2017-
dc.identifier.issn198501pt_BR
dc.identifier.urihttps://repositorio.insper.edu.br/handle/11224/3874-
dc.description.abstractThis study conceptualizes service infusion as a business model reconfiguration by using a process perspective. Ser vice infusion is therefore understood as a process affecting the business model dimensions of transaction content, structure, and governance. The service-related reconfiguration of the business model is explained by underlying knowledge conversion mechanisms, which provide insights into the development of reconfiguration capacities as important enablers for business model change. Furthermore, this study introduces the concept of service defusion as an important counterpart to service infusion. Both concepts together are found to fully capture firms' strategic options with respect to their service offering components (transaction content), their engagement with, and dis engagement from, important business partners (transaction structure), and also their interactions with these im portant business partners (transaction governance). The conceptually derived understanding of the service infusion process and mechanisms are exemplified via a multi-actor longitudinal illustrative case study. A concep tual grounding for understanding service infusion processes for further theory and concept development is pro vided, and managers gain an understanding of how to effectively manage the processes underlying service related business model reconfigurations.pt_BR
dc.format.extentp. 151-166pt_BR
dc.format.mediumDigitalpt_BR
dc.language.isoInglêspt_BR
dc.publisherElsevierpt_BR
dc.relation.ispartofIndustrial Marketing Managementpt_BR
dc.subjectService infusionpt_BR
dc.subjectService defusionpt_BR
dc.subjectBusiness model reconfigurationpt_BR
dc.subjectProcess perspectivept_BR
dc.subjectKnowledge conversion mechanismspt_BR
dc.titleUnderstanding the service infusion process as a business model reconfigurationpt_BR
dc.typeArtigo Científicopt_BR
dc.subject.cnpqCiências Sociais Aplicadaspt_BR
dc.identifier.volume60pt_BR
dc.contributor.autorRamos, Carla Sofia Dias Moreira-
dc.contributor.autorForkmann, Sebastian-
dc.contributor.autorHenneberg, Stephan C.-
dc.contributor.autorNaudé, Peter-
dc.coverage.paisNão Informadopt_BR
dc.coverage.cidadeNão informadopt_BR
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