Please use this identifier to cite or link to this item: https://repositorio.insper.edu.br/handle/11224/3963
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dc.rights.licenseO INSPER E ESTE REPOSITÓRIO NÃO DETÊM OS DIREITOS DE USO E REPRODUÇÃO DOS CONTEÚDOS AQUI REGISTRADOS. É RESPONSABILIDADE DOS USUÁRIOS INDIVIDUAIS VERIFICAR OS USOS PERMITIDOS NA FONTE ORIGINAL, RESPEITANDO-SE OS DIREITOS DE AUTOR OU EDITORpt_BR
dc.date.accessioned2022-08-12T19:33:15Z-
dc.date.available2022-08-12T19:33:15Z-
dc.date.issued2012-
dc.identifier.urihttps://repositorio.insper.edu.br/handle/11224/3963-
dc.description.abstractThere has recently been increasing interest in the relationship between managers' perceptions of their surroundings and their interactions with other actors. This sense-making issue is linked to the development of the concept of network pictures. Our paper investigates a hitherto neglected aspect of network pictures: their complexity. In several bodies of literature, complexity has been found to affect firms' action and performance. We theoretically derive a model of network picture complexity, which is then used to analyze forty-seven network pictures collected in seventeen companies from two distinct networks. Complexity is assessed on a number of dimensions at the individual, and organizational levels. We show the relationship between complexity and an individual manager's characteristics (number of years in a company, as well as experience in internally or externally oriented functions). We also provide evidence for a relationship between cognitive complexity and the number of years a company has been established in business, and the complexity of companies' internal structures. In doing so, this article contributes to a better understanding of the contextual factors that drive sense-making in business networks.pt_BR
dc.format.extentp. 951-972pt_BR
dc.format.mediumDigitalpt_BR
dc.language.isoInglêspt_BR
dc.publisherElsevierpt_BR
dc.relation.ispartofIndustrial Marketing Managementpt_BR
dc.relation.urihttps://www.sciencedirect.com/science/article/pii/S0019850111002471?via%3Dihubpt_BR
dc.subjectBusiness networkspt_BR
dc.subjectCognitive complexitypt_BR
dc.subjectContextual factorspt_BR
dc.subjectNetwork picturept_BR
dc.subjectSense-makingpt_BR
dc.titleUnderstanding network picture complexity: an empirical analysis of contextual factorspt_BR
dc.typeArtigo Científicopt_BR
dc.subject.cnpqCiências Sociais Aplicadaspt_BR
dc.identifier.doihttps://doi.org/10.1016/j.indmarman.2011.12.001pt_BR
dc.identifier.issue6pt_BR
dc.identifier.volume41pt_BR
dc.contributor.autorRamos, Carla Sofia Dias Moreira-
dc.contributor.autorHenneberg, Stephan C.-
dc.contributor.autorNaudé, Peter-
dc.coverage.paisNão Informadopt_BR
dc.coverage.cidadeNão informadopt_BR
Appears in Collections:Coleção de Artigos Científicos

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