Artigos Acadêmicos e Noticiosos
URI permanente desta comunidadehttps://repositorio.insper.edu.br/handle/11224/3226
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12 resultados
Resultados da Pesquisa
- Blockchain, Web3 e Inclusão Social(2022) Nakahodo, Sidney; Gonzalez, Lauro; Cernev, Adrian Kemmer
- Blockchain e mudanças nos pagamentos do setor público como política de Estado(2022) Diniz, Eduardo H.; Cernev, Adrian Kemmer; Gonzalez, Lauro
- Faculty experience and digital platforms in education(2022) Santos, Vanessa Martins dos; Cernev, Adrian Kemmer; Saraiva, Guilherme Marzol Montandon; Bida, Adriano GonçalvesPurpose Digital platforms have enabled the emergence of new business models by transforming the competitive scenario, labour, traditional management activities and strategies of the organisations regarding a number of productive sectors. The objective of this study is to analyse these changes in the educational sector from the view of professors who produce content in digital platforms, such as the massive open online courses (MOOCs). Design/methodology/approach In-depth interviews were conducted with 10 Brazilian professors using MOOC. The methodology proposed by Bardin (2011) and the board’s guidelines (2013) were used for content analysis. Findings Positive aspects such as autonomy, higher financial gains, geographic coverage, quality of life and cheaper and quicker courses were identified in the present study, whereas negative aspects were disclosure and sales performed by faculty members, problems with technical support, demand for new skills (e.g. digital marketing), new teaching methods and opportunities perceived by the professors. Research limitations/implications The results found cannot be generalised to different publics and contexts. Originality/value The results contribute to a better understanding of the new business models on digital platforms as they show evidence of how these techniques are contributing to digital transformation of traditional sectors. This model can be used to connect professors who produce content to those who want to learn as well as to enable remote operations in educational institutions. Additionally, managers, CEOs and entrepreneurs of the sector can use MOOC as a reference when formulating their strategies.
- Relacional: Easing the Crisis Effects in the Education Sector(2022) Cernev, Adrian Kemmer; Menegon, Letícia Fantinato; Maia, Marta de CamposThis teaching case addresses the need for change in Relacional’s business strategy, driven by the negative effects of the COVID-19 pandemic in the Brazilian educational sector in the first half of 2020. The startup is a software warehouse whose systems seek to solve specific problems of educational institutions, from basic to higher level, such as relationship, attraction, and retention of students. In the midst of a scenario of probable crisis in the sector, the partners seek business alternatives to assist educational institutions while wanting to ensure the growth and continuity of the company itself. Applicable in Entrepreneurship, Marketing, and IT courses in undergraduate and graduate Business Management programs, this case addresses concepts of Information Economy, models of offer and pricing of software.
- Nuveo: Ética Digital e Inteligência Artificial para Desafios do Mundo Real(2023) Biondi, Gabrielle Marques Castelo Branco; Cernev, Adrian KemmerEste caso de ensino apresenta o dilema enfrentado pela Nuveo em sua busca por crescer sustentavelmente e consolidar-se no mercado de inteligência artificial do país. Ao identificar a possibilidade de ofertar o uso da sua tecnologia de reconhecimento de imagens para a segurança pública, o fundador da startup depara-se com questões éticas envolvidas com essa oportunidade. Ao contar a história da Nuveo, este caso permite a identificação de princípios e recomendações para o desenvolvimento e uso ético de sistemas de IA, propiciando ainda discussões acerca dos desafios éticos relacionados à transformação digital e seus impactos para os indivíduos, empresas e sociedade. Este caso de ensino foi elaborado para ser aplicado em cursos de graduação e pós-graduação em administração de empresas, administração pública e tecnologia da informação, em disciplinas que abordem ética digital, ESG (environmental, social, and governance) e inteligência artificial.
- Contact tracing: Achieving equilibrium between blockchain solutions and privacy amid the novel coronavirus pandemic(2022) Moraes, Trícia Karla Lacerda; Cernev, Adrian Kemmer; Diniz, Eduardo HenriqueIn moments of scepticism and hopelessness, the drive to satisfy collective needs pushes humanity to accomplish incredible feats to ensure our survival on earth. Indeed, the current global crisis caused by the novel coronavirus is no exception. We are struggling with the abrupt spread of this illness and continuously striving to find efficient solutions. This has been André Salem Alégo’s primary inspiration since the crisis hit his country in March 2020. He is the chief executive officer of Blockforce, a blockchain-based SocialTech. Having observed the effects of novel coronavirus, André examined various approaches that could help contain the spread of the virus and keep society safe. He came up with the idea for an innovative service called Desviralize, which supports pandemic crisis monitoring through contact-tracing with the use of blockchain technology. This teaching case covers how an emergent technology evolves amid the pandemic. It draws attention to important facts related to the digital era such as data security and privacy in the context of Desviralize and Blockforce’s chief executive officer’s strategies for boosting platform growth within the constraints imposed by data protection regulation, the critical pandemic situation, and the ethical aspects of the application of technology.
- Afinal, quem criou o PIX?(2022) Gonzalez, Lauro; Cernev, Adrian Kemmer
- Pequenas empresas são um grande negócio!(2021) Cernev, Adrian Kemmer; Menegon, Letícia Fantinato; Lee, Sung JoonA Fidelify é uma empresa brasileira que oferece uma plataforma digital que integra uma ferramenta de fidelidade e um serviço de Customer Relationship Management (CRM) para pequenos e médios estabelecimentos comerciais, a qual recebeu investimento, em janeiro de 2019, de uma das maiores plataformas de serviços financeiros no País. Como consequência, a empresa despertou a atenção do mercado e, em particular, de uma das maiores redes de restaurantes da América Latina. Entretanto, o que poderia ser uma grande oportunidade exigiria mudanças significativas no produto, levando a empresa à sua própria reinvenção.
- Capital empreendedor: mais capital, mais empreendimentos(2021) Cernev, Adrian Kemmer; Menegon, Letícia Fantinato; Garcia, Mariana AdasA Capital Empreendedor é um marketplace de serviços financeiros que conecta pequenas e médias empresas que necessitam de crédito a investidores e instituições financeiras. Tendo oferecido mais de R$ 1 bilhão em crédito em seus dois anos de existência, a empresa pretende expandir suas operações a fim de se tornar a maior fintech facilitadora de crédito do País. Para tanto, faz-se necessário decidir de que forma o capital da empresa será aumentado. Abordando novos modelos de negócio e plataformas digitais, este caso enfoca a pertinência dos modelos de investimento financeiro em diferentes estágios de desenvolvimento de uma startup.
- No rastro do blockchain(2021) Cernev, Adrian Kemmer; Moraes, Trícia Karla LacerdaEm 2020, as organizações fizeram mudanças profundas nos negócios em tempo recorde. agora, devem aproveitar para institucionalizar o que deu certo, ampliar oportunidades e repensar o modelo de atuar.