Please use this identifier to cite or link to this item: https://repositorio.insper.edu.br/handle/11224/3840
Type: Trabalho de Evento
Title: Loyalty program and delivery service quality, the impact on sales performance
Author: Duarte, André Luis de Castro Moura
Publication Date: 2018
Abstract: This study investigated the effect of B2B Loyalty Program and the quality of delivery service on sales performance of a commodity manufacturer. A panel analysis with 308.808 observations (13.367 clients and 24 months) indicated that delivery service quality has a stronger and positive impact than Loyalty Program on sales.
Keywords (english terms): Consumer Satisfaction
Marketing and Operations Management
Language: Inglês
CNPq Area: Ciências Sociais Aplicadas
Copyright: O INSPER E ESTE REPOSITÓRIO NÃO DETÊM OS DIREITOS DE USO E REPRODUÇÃO DOS CONTEÚDOS AQUI REGISTRADOS. É RESPONSABILIDADE DOS USUÁRIOS INDIVIDUAIS VERIFICAR OS USOS PERMITIDOS NA FONTE ORIGINAL, RESPEITANDO-SE OS DIREITOS DE AUTOR OU EDITOR
Notes: Session CRM Consumer Satisfaction and Loyalty - Evidência
Appears in Collections:Coleção de Trabalhos Apresentados em Eventos

Files in This Item:
File Description SizeFormat 
R_Evento_2018_Loyalty program and delivery service_EV.JPGR_Evento_2018_Loyalty program and delivery service_EV158.75 kBJPEGView/Open

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.