Please use this identifier to cite or link to this item: https://repositorio.insper.edu.br/handle/11224/4120
Type: Artigo Científico
Title: Resources and market definition: Rethinking the “hypothetical monopolist” from a resource‐based perspective
Author: Monteiro, Guilherme Fowler de Avila
Foss, Nicolai
Publication Date: 2017
Abstract: We reassess the concept of the hypothetical monopolist as a device for relevant market definition. The hypothetical monopolist test (also known as the Small but Significant Non-transitory Increase in Price test) is a clever, intuitive way of thinking the relevant market in antitrust, and is gaining ground in strategic management. The test, however, implicitly disregards resource characteristics in relevant market delineation, focusing exclusively on demand side substitutability. In reassessing the hypothetical monopolist, we make 2 general contributions to the strategy literature. First, using cooperative game theory, we advance a precise resource-based definition of the hypothetical monopolist. Second, we demonstrate how this definition broadens our conventional understanding on 2 important topics: resource complementarities and disruptive innovations. In doing so, we complement and strengthen the hypothetical monopolist test as a device for management (strategic) and public policy (antitrust) analysis.
Language: Inglês
CNPq Area: Ciências Exatas e da Terra
Ciências Sociais Aplicadas
URI: https://onlinelibrary.wiley.com/doi/10.1002/mde.2908
Copyright: O INSPER E ESTE REPOSITÓRIO NÃO DETÊM OS DIREITOS DE USO E REPRODUÇÃO DOS CONTEÚDOS AQUI REGISTRADOS. É RESPONSABILIDADE DOS USUÁRIOS INDIVIDUAIS VERIFICAR OS USOS PERMITIDOS NA FONTE ORIGINAL, RESPEITANDO-SE OS DIREITOS DE AUTOR OU EDITOR
Notes: Trabalho Completo
Appears in Collections:Coleção de Artigos Científicos

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