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|Unbundling the non-market strategy system: the role of government failures and organizational failures
|Monteiro, Guilherme Fowler de Avila
Caleman, Silvia Morales de Queiroz
|The objective of this research note is to bring new insights for the study of non market strategies. We base our analysis on two interconnected aspects: government failures and organizational failures. In our model, government failures have a dual influence on non-market strategies. On the one hand, government failures are the underlying condition for the design of non-market strategies focused on the influence of the political process. On the other hand, government failures may be the basis for the occurrence of organizational failures, which can motivate the adoption by firms of non-market strategies focused on the leverage of its competitive position. This jointly conceptualization of non-market strategy opens room to managerial insights related to the development of the firms’ non-market strategy system.
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|Ciências Sociais Aplicadas
|O INSPER E ESTE REPOSITÓRIO NÃO DETÊM OS DIREITOS DE USO E REPRODUÇÃO DOS CONTEÚDOS AQUI REGISTRADOS. É RESPONSABILIDADE DOS USUÁRIOS INDIVIDUAIS VERIFICAR OS USOS PERMITIDOS NA FONTE ORIGINAL, RESPEITANDO-SE OS DIREITOS DE AUTOR OU EDITOR
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