Please use this identifier to cite or link to this item: https://repositorio.insper.edu.br/handle/11224/3897
Type: Artigo Científico
Title: Strategic outsourcing? The Philips case in the LCD TV Market
Author: Duarte, André Luis de Castro Moura
Di Serio, Luiz Carlos
Bento, Robson Dantas
Martins, Guilherme Silveira
Publication Date: 2011
Abstract: This work seeks to assess the outsourcing process adopted by Philips for producing LCD televisions. The authors used the Resource-based Theory and the Transaction Cost Theory for analyzing the case. Based on industry data and interviews with ten of the company’s senior executives, this study sought to understand how the decision making process was carried out and how it affected the company’s activities in the field of LCD televisions. Philips has lost its competitiveness in the Brazilian market – it went from being the leader in 2006 to fourth place in 2009, both as far as regards its sales volume and value. The executives pointed out that the LCD panel is an important resource and that its supply by third parties represented a high transaction cost. The results illustrate the complementarity that exists between the RBT and TCT theories in a competitive environment that has few players.
Keywords (english terms): Outsourcing
resource-based theory
transaction cost theory
case study
Language: Inglês
CNPq Area: Ciências Sociais Aplicadas
Copyright: O INSPER E ESTE REPOSITÓRIO NÃO DETÊM OS DIREITOS DE USO E REPRODUÇÃO DOS CONTEÚDOS AQUI REGISTRADOS. É RESPONSABILIDADE DOS USUÁRIOS INDIVIDUAIS VERIFICAR OS USOS PERMITIDOS NA FONTE ORIGINAL, RESPEITANDO-SE OS DIREITOS DE AUTOR OU EDITOR
Notes: Estudo de caso - Texto Completo
Appears in Collections:Coleção de Artigos Científicos

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