Please use this identifier to cite or link to this item: https://repositorio.insper.edu.br/handle/11224/4269
Type: Artigo Científico
Title: Intentions to purchase food through the internet: developing and testing a model
Author: Quevedo-Silva, Filipe
Freire, Otavio
Lima-Filho, Dario de Oliveira
Brandão, Marcelo Moll
Isabella, Giuliana
Moreira, Luísa Brito
Publication Date: 2016
Abstract: Purpose The purpose of this paper is to assess the factors affecting intentions to purchase food through the internet. Based on the available literature – more specifically, on Ajzen’s (1985) theory of planned behaviour and Grunert and Ramus’ model (2004) – this study proposes and tests a model of planned food purchases via the internet. Design/methodology/approach A quantitative study was conducted among 403 respondents. Data were analyzed using structural equation modelling. Findings The main results demonstrated that attitude and perceived difficulty are the antecedents of purchase intentions. Perceived risk had a negative relationship with attitude. With respect to lifestyle, novelty was positively related to attitude, and freshness was negatively related. In addition, novelty had only an indirect effect on intention, which was mediated by attitude. A wired lifestyle had a positive relationship with attitude, and a negative relationship with perceived difficulty. Originality/value This study operationalizes and improves Grunert and Ramus’ (2004) model of intention to buy food over the internet, by developing, testing and presenting a more comprehensive model.
Keywords (english terms): E-commerce
Structural equation modeling
Food consumption
Food market
Online delivery
Subject: comportamento do consumidor
Language: Inglês
CNPq Area: Ciências Sociais Aplicadas
URI: https://www.emerald.com/insight/content/doi/10.1108/BFJ-09-2015-0305/full/html
Copyright: O INSPER E ESTE REPOSITÓRIO NÃO DETÊM OS DIREITOS DE USO E REPRODUÇÃO DOS CONTEÚDOS AQUI REGISTRADOS. É RESPONSABILIDADE DOS USUÁRIOS INDIVIDUAIS VERIFICAR OS USOS PERMITIDOS NA FONTE ORIGINAL, RESPEITANDO-SE OS DIREITOS DE AUTOR OU EDITOR
Appears in Collections:Coleção de Artigos Científicos

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