1st Industrial Marketing Management (IMM) South America Summit (2nd - 4th October 2024)
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Citações na Scopus
Tipo de documento
Artigo Científico
Data
2024
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Resumo
The 1st Industrial Marketing Management South America Summit seeks to unite academics and practitioners from South America, as well as other regions, who share an interest in business-to-business marketing, with the goal of creating and/or strengthening collaborative research networks. This summit also intends to continue the tradition established
by the European and American Industrial Marketing Management summits, which includes promoting discussions, sharing cutting-edge research, and enhancing the effectiveness and efficiency of industrial markets on a global scale. The event will display recent developments in both theory and practice within the realm of global industrial and business-to business marketing. Leveraging the success of past summits and the rich heritage of Industrial Marketing Management, this gathering assures dynamic conversations, visionary insights, and effective answers.
Titulo de periódico
Industrial Marketing Management
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URL na Scopus
Idioma
Inglês
URL permanente
Notas
Membros da banca
Área do Conhecimento CNPQ
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